Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next years.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.
Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.
The show is so good, we had to break it up into two parts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Show Notes:
TCBA web site
Steve Cheliotis on LinkedIn
Marty Neumeier on brands
What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.
It’s all about the relationship and building a sense of value and trust in your marketplace.
Natasha show us how it’s done.
Also Jeremy Davies gets toasted!
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Ever since Archimedes ran naked through the streets of Syracuse shouting “Eureka!” after an invigorating hot bath, people have pondered what causes creative thinkers to have their epiphanies.
In a departure from the normal sales and marketing articles, MD of The Advertist and host of The Fuel Podcast, Keith Smith teams up with RockstarCMO editor Ian Truscott to ask three terribly creative blokes where it all comes from.
The interview, turned into a podcast that will turn into a series and finally turn into a wider program about creativity.
Stuck for a name for the show, they decided to call it, Never Mind the Bullshit. Highly creative, right?
Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of new business and how to join the on-ramp of the road to recovery.
Also resident wit Jeremy Davies turns his attention to the world of data and how to excel at spreadsheets.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Gordon Lee can be found in the thick of some of the UK’s most memorable marketing campaigns over the last 25 years.
Most recently, he was part of the group that decided to cancel the Mobile World Congress in February, well ahead of any Government warnings.
A lover of challenger brands, Gordon loves punching above his weight. In this interview, Gordon discusses how 5G will help the world reach a better and more equal business society and how marketing agencies sometimes need to be told the plain, honest truth when pitching.
He’s currently advising agencies on how to evaluate which brands and companies to pitch for, while running his own food bank operation. Gordon is a man who reaches down to lift others up and he’s a pleasure to speak to.
Also – our resident new business trailblazer Jeremy Davies is this week ignoring all Government advice and going underground
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
