,

THE FUEL PODCAST – ALEX SIBILLE – CO-FOUNDER, THE FUTURE FACTORY: MAKIN’ IT RAIN!

In a rare interview, Alex Sibile, co-founder of The Future Factory takes us through the concept behind the company as it celebrates it’s 10th anniversary.

Alex explains how TFF set out to be different, the company’s mindset in very different times in business development, why agencies need to prioritise business development, how to win new business and what she knows about Bitcoin.

This is such a fun interview and a chance to learn from one of the leading figures of the business development industry.

Meanwhile, our master of mirth Jeremy Davies is ruminating on the gestation process of winning new accounts.

Why marketing needs to work off a new business plan

How to create a new business plan

What makes TFF people different

Where the green shoots are

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – JORN SOCQUET – CEO, FLUENT BEVERAGES: INNOVATING IN THE CBD DRINKS INDUSTRY

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.

He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.

This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.

Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – VANESSA GREEN – GREENLIGHT CONTENT: AUTHENTICITY IN NEW BUSINESS

After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers:

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, how podcasts are a serious part of the marketing mix, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Meanwhile, inspired by the recent appearance of MayKing Tsang, Jeremy Davies puts social media & new business under the microscope.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – @MAYKINGTEA: THE SOCIAL DILEMMA FOR NEW BUSINESS & FOMO

Wake up to the potential of social media sales with a bona fide expert social media influencer. May King Tsang (or MayKing Tea as she’s also known) is part of the new wave of broadcasting entrepreneurs that brands and agencies crave.

Her infectious approach to promotions and marketing is a wonder to behold and her advice is gold. It’s time to bin your direct mail and start creating relationships using social media.

May King discusses how to run conferences & exhibitions and launch products using social media, using Twitter as a sales channel, how to engage prospects, why it’s great to be an ambivert, listening skills and how to please lurkers.

Don’t have enough time to do social media? Think again, friends. This is not a drill.

Also Jeremy Davies is in planning mode for the New Year.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by