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THE FUEL PODCAST – JONNY TOOZE – CEO, LAB GROUP: ARCHITECT OF THE NEW AGENCY MODEL

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – NEAL SCHAFFER: THE POWER OF INFLUENCER MARKETING

From the master of influencer marketing – Neal Schaffer. Everything you wanted to know about how the influencer market has become a $16bn industry and why this is only the thin end of the wedge.

How can agencies in b2b and b2c leverage its power to help their clients, how can brands find the influencer of their dreams and how can influencers be deployed to help drive new business?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – FRANCIS INGHAM – PRCA: THE POST-PANDEMIC PR INDUSTRY

The standard-bearer for the PR industry, Francis Ingham has championed the cause of the public relations industry since the 2011, nationally and internationally.

In this interview, Francis covers:

  • How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders.
  • How the PRCA has been helping its members and non-members.
  • The future of the PRCA
  • International future for the organisation
  • PR start-ups
  • How digital has transformed public relations
  • How empathetic leaders stand to benefit the most in a post-pandemic world
  • and lots more..

PRCA web site HERE.

Plus…the ever-flexible Jeremy Davies on agile agency life

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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New Business Briefing: Episode 4 – Charity Sector

10 Minutes of talking points about the Charity sector for new business people. Includes news highlights from The Advertist, People Moves and research bombs from desktop research wizard Victor Houghton of VH Insights.

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THE FUEL PODCAST – KATE BRADLEY CHERNIS – LATELY AI: HOW TO RECYCLE DIGITAL CONTENT FOR MAXIMUM EFFECT

Kate’s the CEO of Lately.AI the only social media management platform that creates content for you with the power of Artificial Intelligence.

Like most of our guests, there’s a hell of a lot more to her than just being the CEO of a cutting-edge company. She’s a wonderful personality, hilariously dark, doesn’t take prisoners and we predict you’ll be seeing Lately on the NASDAQ within the next two years.

Kate shares her journey with us, and her tips on making your digital content work for you, but because that’s where every other podcast stops, we went further.

In this supercharged interview, we discuss:

Throwing shade on Clubhouse

The art of interviewing

The cynical music industry

The future of music streaming

The stress of toxic workplaces

A message to Mr Bradley

Accessing your ‘Nine’.

And we don’t stop there. We published a YouTube exclusive of the show here but that version doesn’t include an insightful segment from Mr Jeremy Davies who serves up a wonderful analogy of how your colleagues are like popular brands.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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