May 2022 | theAdvertist

Mark Stringer is the Chair of creative agency PrettyGreen – an award-winning Creative Communications agency that works for clients such as Snap, Nando’s, Pantene, Hasbro, Audible to name a few. Mark is also the Co-Founder & CMO of Skoot – a climate platform to help businesses and communities remove their carbon footprint.

Bringing all his considerable entertainment marketing skills to bear, Mark is helping Skoot change the way that companies approach their everyday tasks through the power of gamification mixed with environmental responsibility.

It’s a powerful mixture.

In this show, Mark walks us through his early years of marketing for Disney and its video arm Buena Vista. We find surprising common ground in the world of video marketing and realize that our paths could easily have crossed back in the last 90s.

We discuss his love/hate relationship with award wins, how he narrowly lost out to Elon Musk, his career in 20 words, how new business can help solve global warming, great and inspiring green initiatives and balancing consumption against carbon reduction. Phew!

PLUS! Jeremy Davies is back to get a refund on his Pitch Theater tickets.

Show notes

Take the Skoot carbon footprint test, here: https://www.skoot.eco

The StreamAid Hot Wings challenge – The Heat is On https://youtu.be/uZ0SeDYgD5E?t=174

Mark Stringer’s LinkedIn profile here: https://www.linkedin.com/in/strings/

PrettyGreen agency here: https://itsprettygreen.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients.

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We discuss how the ‘Suits’ and the ‘Creatives’ learned to play nicely together, the dramatic Co-op ad that never made it to print, how the UK ad industry works for societal good, the UK’s huge, deep and never ending creative talent and the industry’s constant navel gazing about its fees.

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