,

THE FUEL PODCAST – PAUL GRUBB: THE MAN WHO SOLD THE WORLD

Paul Grubb literally emerged from the rubble of a building site in Sheffield and was the first hire that the legendary Dave Trott made when he started Gold Greenless Trott in 1980 with Mike Greenless and Mike Gold. GGT went on to be named The Most Creative Agency In The World and soon became a rebel with a cause in Ad land, bringing a unique twist on the world of advertising, thanks largely to Paul’s approach.

Constant reinvention is a driving force behind Paul’s work and he went on to co-found DFGW Duckworth Finn Grubb Waters which throughout the 90s and early 00s was one of London’s most successful creative independent agencies.

Living in Bangkok, Paul now oversees the ASEAN creative work for the Ford Motor Company at WPP.

This is a ‘Super-show’ best consumed in one go, but even if you so hit the pause button, please listen all the way through because Paul is a gold mine of insight and advice for growing agencies. There’s also some great stories from the early days of his career!

AND – this was unplugged, unrehearsed and ad-libbed.

Show notes

Incidental music: Classical Piano by Franz Liszt, Dreams of Love #3 Nesrality – Pixabay

Paul’s LinkedIn Profile: https://www.linkedin.com/in/paul-grubb-045a614/

Blowing up a Daewoo Matiz: https://www.youtube.com/watch?v=MoYO6V6lnUs

Paul’s own web site – a trove of creative work! www.paulgrubb.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/by
,

THE FUEL PODCAST – GRAHAM FINK: EFFORTLESSLY CREATIVE

Strap in for a real advertising masterclass from one of the industry’s greats! Graham Fink.

One of the advertising world’s greatest and most awarded creatives, sits down for a marathon interview about his life, his work and his ongoing quest for new creative outlets.

How hands are less-efficient art tools, the inspiration of theology, the art of creativity, how to find inspiration, dealing with critics, the ethics of cigarette advertising, green washing, Dave Trott, distraction, humor, curiosity, the stories behind some of Britain’s most legendary advertising campaigns, how art directors work.

Advice from Malcolm McLaren, how many ideas per day? imposter syndrome, the creativity of George Best, why Apocalypse Now is one of the world’s best movies, surveillance advertising and the lost art of media buying, Artificial Intelligence, can robots work in the Art Department? Digital Colonialism, postcard art and lots more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/by
,

THE FUEL PODCAST – AFTER DARK – SAFI ZISMAN: HOW TO NAIL TV & RADIO INTERVIEWS

Safi Zisman is an expert broadcast PR and business owner. His company BF media helps brands and organizations prepare and execute media interviews and TV appearances. It’s not easy and certainly not something you want to do without doing your homework! Safi explains how to pull off the perfect broadcast pitch and cites examples of winners and losers.

In this show we discuss:

  • How broadcast demonstrated it use during the pandemic
  • The terrible twos of running your own business
  • The new business frenzy of broadcast PR
  • What to do and what not to do on TV
  • The phenomenon of Mick Lynch & his greatest hits
  • The power of authenticity
  • Turning an interview into a conversation
  • Tips for marketers to help spear the message
  • Public perception and the Amanda Knox syndrome

SHOW NOTES:

Reach Safi on LinkedIn here: https://www.linkedin.com/in/safi-zisman-5aa21929/

BF Media here: https://www.linkedin.com/company/bf-media/

Mick Lynch -v- The Media here: https://youtu.be/cgSUpyo86ZI

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by
,

THE FUEL PODCAST – CLARE SUTTON – CLARION COMMS: FOOD & DRINK INDUSTRY SPECIAL

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world’s leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between.

Clarion also publishes a well-respected industry report every quarter that highlights trends, innovations and intelligence across this wide and varied sector, so instead of our usual new business briefing, we thought it would be good to take a more in-depth look at all things hospitality and avail ourselves of the knowledge of an expert to provide some background and context for new business prospecting.

In this show, we discuss:

  • The amazing cultural variety of “British Food”
  • How current affairs drives food creativity
  • The relationship between food and culture
  • How the Queen boosted sales of pork pies
  • The art of creating content for social media
  • The rise of the food truck industry
  • Plant-based food trends driven by Millennials and GenZ
  • Chicken Kiev or Keev?
  • Premiumisation of drinks
  • How an inept Government is inspiring responsible food brands
  • Predictions for the snack market
  • New business tips for approaching brands and companies

Plus our very own Jeremy Davies is back with his commentary on food for meetings

Show notes

Here it is! The Clarion Food and Drink report:

The Summer of Food – Predictions & Musings for Summer 2022

Clare Sutton LinkedIn profile here: https://www.linkedin.com/in/claresutton/

Clare’s Twitter profile: https://twitter.com/clareysutton

Paddington and Her Majesty the Queen of England video: https://www.youtube.com/watch?v=7UfiCa244XE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/0 Comments/by