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THE FUEL PODCAST – DR. GLEB TSIPURSKY: NEW OFFICE RULES

The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye?

While some of the world’s business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing.

Change is tough but fortunately, we’ve got experts, we’ve got science and we’ve got technology. So what’s the problem?

In this show, behavioral psychologist and author of dozens of books Dr. Gleb Tsipursky – who advises blue chip corporations on how to transition to flexi and blended working, delivers a brilliant how-to for creative agencies.

In this show we discuss what countries responded to the pandemic correctly – and what ones didn’t. We look at how to balance public health against economic demands; who to trust when we need to know; status quo bias, Elon Musk’s flip-flop, the huge HR and financial benefits of remote work in one single move; how creative agencies are solving the problem; how the US’s biggest employer is setting the standard; how AI can help with the solution, who pays for it all and we address the 600lb Gorilla in the room of mental health and discuss solutions to help companies help their staff.

We also discover the best days for office work and the extended weekend.

Plus! Jeremy Davies is back with a wonderful sketch on AI and Rise of the Robots

Show notes

Dr. Gleb’s LinkedIn profile: https://www.linkedin.com/in/dr-gleb-tsipursky/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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