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DAVID ALLISON: THE DEATH OF DEMOGRAPHICS

Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values for the human race.

David explains how values are at the very core of our daily lives, and how understanding them can help businesses push the right buttons and reach their true customers every time. He also shares insights from his new book, “The Death of Demographics,” which provides a complete makeover of the marketing targeting process and explains how to maximize your budgets.

But it’s not just about theory – David also shares practical tips and advice for implementing the Valuegraphics system in your own business. He shows how to identify your true customers and create messaging that resonates with them, based on their core values.

Overall, this episode is a must-listen for anyone looking to take their customer segmentation and targeting to the next level. Tune in to hear David’s insights, stories, and advice – and be inspired to revolutionize your own marketing strategy using the power of Valuegraphics.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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CHRISTOPHER CHAVE-COX: LET’S WORK TOGETHER

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office.

And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight?

Christopher Chave-Cox (CCC) runs The Intelligent Workspaces Partnership – a tech company dedicated to helping companies adapt to the new paradigm.

From building specs to installation and deployment, IWP is at the vanguard of the modern workplace. In this show, CCC shares some insights into what’s needed to create a workplace that people want to call their second home – spoiler alert – you’re going to need more than an Air Hockey table.

What tech do you need at home? What tech does the company need? Who pays for what? What buildings will function as an approved workspace by 2025? How are other countries are preparing to meet the need of the modern worker?

And most of all – how can creative agencies manage this when so much of their work demands collaboration? There’s also some great new business insight into the property market.!

It’s all here in a fantastic hour of literal office banter!

Show notes

Chris Chave-Cox on LinkedIn: https://www.linkedin.com/in/christopher-chave-cox-54712929/

Cyber Essentials:https://www.ncsc.gov.uk/cyberessentials

GCHQ Cybersecurity: https://www.gchq.gov.uk/section/mission/cyber-security

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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STEVE RAWLING: STORYTELLING (AND STORY SELLING) TACTICS

Why do we tell stories?

Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable.

Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories?

Selling stories is the very essence of PR and yet there’s very little in the way of formal training for this.

And what about new business? Isn’t the art of selling the art of telling?

Pip Decks was first created by Charles Burdett, a UX consultant and designer, that works like a recipe card and Steve Rawlings’ Storyteller tactics is a way to ditch dull presentations and tell great stories.

Steve gives us an hour of pointers to help us weave a better tale, to engage and inspire our prospects and clients.

Show notes

Our sponsor: www.theadvertist.com

Get Pip Decks: https://pipdecks.com/products/storyteller-tactics

Proudly associated with the Marketing Podcast Network: https://marketingpodcasts.net

Ben Potter’s LinkedIn post: https://www.linkedin.com/posts/bpotter_businessdevelopment-newbusiness-sales-activity-7034107072166166528-0ZAK?utm_source=share&utm_medium=member_desktop

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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