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MATT SMITH: WILL A.I MAKE PHOTOGRAPHERS EXTINCT?

Are the new image generation Ai engines going to create an extinction-level event for photographers?

Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image.

Or does it?

What have photographers got that AI doesn’t have?

Matt Smith is one of America’s most creative product photographers. His studio is one of only 4 in the country that can create full 360-degree ‘spinning’ product images for ecommerce.

Not computer generated images.

Actual photographs.

Every job is painstakingly set up, lit and shot, whether it’s a full size Ford F250, an outdoor patio set, a contact lens or a chicken nugget.

Matt and his team are creatives, engineers, programmers, woodworkers and photographers. His studio is like a year-round Elves’ workshop.

But as we’re about to hear, he’s got the one thing that AI doesn’t have and will never have.

But if AI isn’t going to steal his lunch it’s probably going to put a couple of drinks on his tab and in this episode, we find out how the two disciplines are learning to work together.

If you love photography, if you’re fascinated by the potential of AI or if you want to learn more about the wonderful world of creative ecommerce product image production, then this is the show for you.

Show Notes:

Matt’s company web site: www.photospherix.com

Matt’s LinkedIn profile: https://www.linkedin.com/in/photospherix/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MARCUS BROWN: THE AGENCY WHEEL OF FORTUNE

Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his showmanship and pitch knowledge to help agencies win new business.

In this episode, Marcus shares his top tips for winning meetings, identifies the key growth tactics for big agencies, and explains how to identify great clients. He also discusses the importance of being prepared, the art of saying no, and the three essential ingredients every agency needs to know before they go for growth.

But Marcus isn’t just an expert on the pitch process. He’s also the driving force behind the Great Pitch Poll, which tracks the pressures that agencies feel over the new business process, giving him unique insights into the industry’s mental health.

So, whether you’re a seasoned agency pro or just starting out, you won’t want to miss this episode. Tune in to hear Marcus’s insights on the pitch process, agency growth, and more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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MARTIN GALTON: A COMPULSIVE CREATIVE

Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry.

In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey in the industry, from copying Jesus to creating a 100-movie franchise through the power of juxtaposition.

But it’s not all about the past – Martin also discusses the latest trends and issues in the industry, including flexible working, winning business, and the power of saying yes. He even has an amazing idea for one lucky outdoor media company.

And of course, no discussion about creativity would be complete without an exploration of artificial intelligence. Martin shares some surprising insights that are sure to challenge your assumptions about AI. So tune in to this episode for an entertaining and insightful discussion about the world of creativity, featuring stories, advice, and plenty of laughs along the way. And don’t miss Martin’s unbeatable story about Muhammad Ali – it’s the perfect ending to this creative masterpiece.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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