, ,

JEREMY DAVIES: THE LITTLE CHRISTMAS TRAIN – SPECIAL EPISODE

New business expert and comedian Jeremy Davies stops by to share a glass of eggless eggnog and pull a cracker or two.

Before we get too drunk on liqueur chocolates, we discuss what we can all learn from sales in other sectors and we breathe new life into the aphorism “People Buy People”. We discuss AI, Benders in Escorts, streaming Nottingham Forest games in Ibiza , discuss what those little bits in the player thing of Trivial Pursuit are called and Jeremy makes a great case for the renaming of Monopoly. He tells us what the worst Christmas record in the World is – all while he’s madly trying to tidy up the house before his wife gets home!

A happy holiday to all our listeners, currently sharing a mini mince pie and having their Christmas get-together in a phone box.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

/by
, ,

DAVID PEARL: THE WANDERER

Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too?

David Pearl is the creative force behind the global World Wide Wander social movement – where common business problems are solved by going out and immersing yourself in your surroundings; be it the highlands or the high street. We don’t pay enough attention to Nature’s simple solution for high-speed brain power.

In one of the most entertaining podcasts we’ve ever done, David takes us through his unique method for helping blue chip companies unleash their creative potential using some of the most innovative methods of workshopping we’ve ever heard of!

From Mozart to Mowgli, we explore how creative solutions used in the world of entertainment have crossed over into the commercial world.

Measuring the felt world

Lessons learned from working with Stanley Kubrick

Drafting and redrafting creative content

The Flaneur movement

How the unexpected things are the stuff of life

Experience Engineering

Do brainstorming sessions work?

The two phases of the creative act

Does giving away creative power affect mental health?

Score keeping in a marriage

And the wonderful solution for the end of The Italian Job

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

/by
, ,

KEITH SMITH: DO YOUR F**KING HOMEWORK!

The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

/by
,

B2b Marketing in 2024 – Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.

    Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.

    Growth of eCommerce B2B Sales: The valuation of eCommerce B2B sales in the UK is forecasted to exceed £188 billion by 2024.

    Shift in Buyer Expectations: The B2B market is facing shifts in buyer expectations about the purchase process.

    Personalisation: Brands are moving towards ‘true’ personalisation, moving away from generic audience mapping.

    Self-Serve Options for B2B Buyers: Self-serve options are becoming more common for B2B buyers.

    Influencer Marketing and AI-Driven Personalisation: Influencer marketing and AI-driven personalisation are among the trends shaping B2B marketing strategies in 2024.

    Emphasis on Cost-Effectiveness and Customer Experience: Businesses are focusing on cost-effectiveness for better ROI and strengthening their customer experience.

For a full report on B2b Marketing trends, compiled by The Advertist, email us at hello@theadvertist.com with the subject heading ‘b2b report 2024’

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

/by