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THE FUEL PODCAST – MARK DENTON: THE NEW BOY

We need a hero. We need someone Pleasingly Reserved and Artfully Modest.

Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world

Yet he still regards himself as the new boy.

An hour of entertainment, delivered in Mark’s inimitable style:

Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry’s biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang.

Living at St Luke’s, Mark is available for your next campaign.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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KEITH SMITH: THE RETURN ON INFLUENCE

Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.

We trust influencers more and more these days, and it’s fast becoming THE weapon of choice for so many CMOs.

It’s not just the high-profile consumer icons we all know – it’s happening at b2b and micro levels too.

We’re all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach?

In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Imagivation

What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores how new business development helps a company see into the future, providing motivation and energy.

Follow this link to read the full article

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