Peter Souter legendary copywriting genius of the advertising industry and now Co-Producer of Netflix’s animated Christmas hit ‘That Christmas’ with ‘Four Weddings and a Funeral’ and ‘Love Actually’ Director Richard Curtis.

It’s an epic production starring Brian Cox, Bill Nighy, Jodie Whittaker, Fiona Shaw, India Brown and a galaxy of talent, including musical assistance from Ed Sheeran.

And Peter is here to tell us all about it and make sure we all book at least one viewing of it on our Netflix wish list.

We discuss how the movie came into being and what it’s like working with all that talent. We discuss the connection between Walberswick and Stellar Street and why you should always surround yourself with incredible talent.

Peter tells us why it’s important to pay attention to the numbers but to avoid the reviews in this Neo Hollywood landscape and we learn how he uses positive reinforcement.

How are Peter’s advertising and creative skills useful in film making and how good is his Christmas trivia knowledge? It’s all wrapped up in a bow by discussing the other greatest Christmas movie ever made.

Peter is an advertising industry A-lister and now he’s a movie big wig too! We were so lucky to snag him for the show and it was an incredible hour.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx.