Entries by theAdvertist

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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: BIG DATA, AI, MACHINE LEARNING AND NEW BUSINESS

Developing new business prospects these days is all about being useful and demonstrating a real understanding of the prospect’s market, competitors, threats and opportunities. Not trying to overcome issues with charm and charisma. Predictive Black is a fintech that punches well above its weight by providing companies with financial analytics that give new business prospectors […]

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The Fuel Podcast – NICK GALANIDES: OFF TO THE MOVIES! HOW SHORT FILMS DRIVE NEW BUSINESS

With the marketing world seeking new methods of content distribution, ex-ad agency creative and short film director and producer Nick Galanides has nothing to promote but he’s happy to talk about how film makers can play a part in the new marketing eco-system. Talking of eco-systems, Nick vents on marketing catch phrases; how noisy tummies […]