THE FUEL PODCAST – EPISODE 24: ISOBEL ARROWSMITH – PRCA: A LATIN AMERICAN NEW BUSINESS CHALLENGE
Growing a business against all odds during a pandemic.
Entries by theAdvertist
THE FUEL PODCAST – EPISODE 23: IAN HUMPHRIS – NOKAMO: WE’RE NOT IN KANSAS ANYMORE
Ian talks frankly about what it takes to be different in a world of difference
THE FUEL PODCAST – EPISODE 22: BILL WALLSGROVE – STUDIO BLUP
Bill Wallsgrove NED of Studio Blup comes on to discuss some BIG news for the agency as well as giving reasons why it shouldn’t be all doom and gloom for retail if you’re as brilliantly cool as this agency, which has been winning major business while others have not and is literally bursting with talent […]
THE FUEL PODCAST – EPISODE 21: PHIL LEWIS – 5 REASONS WHY CMOS MAKE BAD CEOS
Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese. Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; […]
THE FUEL PODCAST – EPISODE 20: KATRINA SARGENT – BUSINESS BUZZ
If you rely on networking meetings to do your business, you need to re-think your strategy. Business Buzz has just rolled out a virtual networking model that actually works! Katrina Sargent tells us how she succeeds in the world of new business and how her company how helps professionals maximise their relationships. How to use soft selling […]
THE FUEL PODCAST – EPISODE 19: NEIL BENTLEY – WEBVID
Neil Bentley had a prolific career in radio as a DJ and presenter on a host of popular national radio stations. He now runs a highly successful digital production company that solves many of the broadcasting problems that companies face when producing their own digital content. WebVid is a digital, creative agency based in Oval with […]
There ain’t half been some clever bastards
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and with a title like that, who else but Keith Smith, our resident business development rock star to be the author? He calls out Mark Ritson and asks, do marketers need a marketing education? Click here to read more of Keith […]
THE FUEL PODCAST – EPISODE 18: JOHN ASHTON OF WRITE ARM
John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now. So many marketing departments are starved of […]
THE FUEL PODCAST – EPISODE 17: VIC LEE
Illustrator, muralist, graphic artist and all round fantastic geezer, Vic Lee has just published his Corona Diary 2020 – an illustrated guide to all the madness we’ve been experiencing over the last 3 months. Buy a copy now CLICK HERE Vic chats with the graphically-challenged Keith Smith about his landmark iconic murals that adorn the walls of many […]
THE FUEL PODCAST – EPISODE 16 PT 2: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO
Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding. Podcasting in the b2b market, do creatives make good marketing directors? Can only qualified marketing people can call themselves experts? RockstarCMO updates and Ian’s desert island disk. All of us at The Advertist invite […]