These days, people pay more attention to the written word and no-one knows this better than Ian Truscott. Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging. Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and […]
Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next years. All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with […]
Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies. Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution […]
What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales. It’s all about the relationship and building a sense of value and trust in your marketplace. Natasha show us how it’s done. Also Jeremy Davies gets toasted! All of us at The Advertist invite you to check out The Fuel Podcast, […]
Designed as a creative epiphany-generator, this article and podcast show will help you be a better creative.
Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of […]
Gordon Lee can be found in the thick of some of the UK’s most memorable marketing campaigns over the last 25 years. Most recently, he was part of the group that decided to cancel the Mobile World Congress in February, well ahead of any Government warnings. A lover of challenger brands, Gordon loves punching above […]
Investor, business mentor, content marketing expert and media entrepreneur Sean King and The Advertist’s Managing Director, Keith Smith go back a few years, to the heady days of working in Soho, publishing a video trade magazine in the late 1980’s In their conversation, Sean talks expansively on his own career path, the new business agency […]
In this exclusive mini-series, brought to you by The Fuel Podcast, we give listeners a unique opportunity to be a fly on the wall of three highly experienced creative advertising heads, navel gazing and contemplating. Tim Hollins, Martin Galton and Greg Jordan make up the creative supergroup that is Beehive. An agile A team of […]