Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers’ attention. Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio industry DJ and […]
Some incredible agency management advice from David Meikle – former Director of Ogilvy London and Head of Ogilvy Russia. Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla” and “Tuning Up” which have been helping […]
Howard Gossage – often dubbed the “Socrates of San Francisco,” revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives – Steve Harrsion and Dave Dye, to write – no, craft – a book documenting some of the most captivating and exemplary pieces of Gossage’s short but […]
Our MD Keith Smith filled the hot seat for an interview with influencer May King Tsang for her FOMO live broadcast recently. Here’s a video catch up of the show. In it, they discuss Keith’s background and how The Advertist came into being, how a chance encounter over the socials led to a long-term collaboration, […]
We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still regards himself as the new boy. An hour of entertainment, delivered in Mark’s inimitable style: Ageism, […]
Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it’s fast becoming THE weapon of […]
What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s […]
In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of […]
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his […]
Is today’s technology actually preventing us from developing meaningful relationships – in business and in life? What techniques can we use to make sure that our approaches are both genuine and timely? Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of […]