Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it’s fast becoming THE weapon of […]
What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s […]
In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of […]
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his […]
Is today’s technology actually preventing us from developing meaningful relationships – in business and in life? What techniques can we use to make sure that our approaches are both genuine and timely? Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of […]
David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. David is a creative agency owner, so he totally understands how AI can be used to help us win business and grow our agencies. We discuss the subject […]
Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector. Recently, the agency released its ‘state of the sector’ report on the latest trends and influences in the Food and Beverage industry. It’s a quick analysis of the latest innovations and developments in what […]
New business expert and comedian Jeremy Davies stops by to share a glass of eggless eggnog and pull a cracker or two. Before we get too drunk on liqueur chocolates, we discuss what we can all learn from sales in other sectors and we breathe new life into the aphorism “People Buy People”. We discuss […]
Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too? […]
The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts. All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on […]