Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel. Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available. Growth of eCommerce B2B Sales: The valuation of eCommerce […]
In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate […]
While most great creative is inspiration, that inspiration comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand. In this show I chat with one of the advertising industry’s leading fact-finders. […]
New business should be a priority for everyone these days. Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency’s performance to new heights? Explore the intricacies of CRM, cold outreach, and the profound impact of exceptional work in this enlightening blog by Keith Smith, […]
Is it possible to own words? How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze? In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team […]
One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place. He also explains how great creative is […]
How AI has helped get over ‘the blank page syndrome’ by generating unique ideas and assisting with post-production tasks. The importance of the human touch in content editing, artwork generation, and making aesthetic decisions. How could AI’s ability to replicate voices impact the music industry? – What is the future role of AI in DJing, […]
In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business. The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, […]
Are you looking to sell your creative agency, or looking to acquire one? You need to strap yourself in because it’s gonna get bumpy. Unless… You take on board the wisdom contained in the next 60 minutes of my interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of […]
Are the new image generation Ai engines going to create an extinction-level event for photographers? Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image. Or does it? What have photographers got that AI doesn’t […]