One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place. He also explains how great creative is […]
How AI has helped get over ‘the blank page syndrome’ by generating unique ideas and assisting with post-production tasks. The importance of the human touch in content editing, artwork generation, and making aesthetic decisions. How could AI’s ability to replicate voices impact the music industry? – What is the future role of AI in DJing, […]
In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business. The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, […]
Are you looking to sell your creative agency, or looking to acquire one? You need to strap yourself in because it’s gonna get bumpy. Unless… You take on board the wisdom contained in the next 60 minutes of my interview with Adam Rubins, who’s experienced the highs and lows, the mental stresses and strains of […]
Are the new image generation Ai engines going to create an extinction-level event for photographers? Just when the profession gets into its stride, with dark room process computer software available to everyone, along comes AI to kill off the very source of the original image. Or does it? What have photographers got that AI doesn’t […]
Looking for insights into the art of the big agency pitch? Look no further than this week’s guest, Marcus Brown. With years of experience at top agencies like Rainey Kelly Campbell Rolfe Y&R and Publicis Media, Marcus is a master of the pitch process. He’s now running The Great Pitch Company, where he shares his […]
Get inside the brain of a creative director! Martin Galton is one of the UK’s most renowned creative geniuses, with a wealth of experience in the advertising industry. In this episode, Martin shares his secrets for unleashing your inner creative, using simple techniques to tap into your creative potential. He also discusses his own journey […]
Do you want to unlock your creativity and bring your most imaginative ideas to life? This episode of the podcast features one of the advertising industry’s most imaginative creatives, Nicole Yershon. In this episode, Nicole shares her “never say never” approach to business, which has pushed boundaries, broken taboos, shifted needles, and toppled monopolies. She […]
Stay up-to-date with the latest trends and insights in the PR industry! In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around. Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of […]
Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values […]