Entries by theAdvertist

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CHRISTOPHER CHAVE-COX: LET’S WORK TOGETHER

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office. And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight? Christopher Chave-Cox (CCC) runs The […]

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TOM CHEESEWRIGHT: THINK LIKE A FUTURIST

Tom Cheesewright is a globally acclaimed Applied Futurist. His talents are employed by major blue chip organizations to help them plan for the next 3, 5 and 10 years ahead. In this show, Tom shares his predictions about the  working week, sustainable food habits, modern measures of status, the future of the gig worker and […]

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THE FUEL PODCAST – DAVE DYE: SAME OLD SH*T

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world’s most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry’s most loved podcasts ‘Stuff from the Loft’ where it’s not unheard of to […]

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THE FUEL PODCAST – PETER SOUTER: A WAY WITH WORDS

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media. And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter. We caught up him in his last 2 months […]

The Advertist – new business tips from the experts: Episode 2 – How to qualify new business meetings

In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings. Discovery meetings ensure that your agency isn’t chasing every bit of new business in a random manner that could tangle your agency up in […]