With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from? Orr Vinegold is the leader of business accelerator Unrest – an incubator […]
From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world’s most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry’s most loved podcasts ‘Stuff from the Loft’ where it’s not unheard of to […]
Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media. And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter. We caught up him in his last 2 months […]
A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries can be part of the solution and not the problem. We cover farming and plant-based food, […]
In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings. Discovery meetings ensure that your agency isn’t chasing every bit of new business in a random manner that could tangle your agency up in […]
Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades. These days, he prefers the cut and thrust of boardroom to the perils of policing […]
It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing […]
In Episode 1 of the New Business Masterclass, Kimi Gilbert of renowned new business agency The Future Factory (TFF), explains what it takes to be a great new business person. In her role as Managing Partner at TFF, Kimi trains and coaches new business executives and teams on the art of designing and managing new […]
Like Donald Trump after an FBI raid, the climate deniers’ argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself – Detroit to become one of Silicon Valley’s leading tech evangelists, Rachel knows only too well […]
Paul Phillips is the Managing Director of AAR – the Advertising Agency Register, where magical matches are made – and he’s seen it all. Failure, success and everything in between that is the battlefield of agency life. In this show, he shares his observations from the last 25 years of agency pitches and presentations, what […]