Agency leader, author and magician of metrics, David Allison in a can’t miss episode on The Fuel Podcast. You’ve heard of Demographics and Psychographics, now meet Valuegraphics, a way of classifying market segments based on shared values. Not age, not earnings but what drives our own operating system. Throughout the world we have 56 shared […]
Home and Garden sector insight and news update from The Advertist. Our little 10-minute podlet, episode 6 has arrived. Grab a tea and catch up with Keith Smith of The Fuel Podcast, Donna Smith of The Advertist and Victor Houghton of VH Insights as we discuss all the latest intel on the retail sector.
In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie […]
A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question […]
The Advertist recently published a tender by Portsmouth City Council seeking expressions of interest from experienced family engagement specialists to help the Portsmouth Museum and Art Gallery become a more family friendly destination and create resources for a family audience. Those looking to put themselves forward for this need to be armed with data and […]
Tom Cheesewright In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next […]
Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius‘ and in this episode, she outlines why new business people have an entrepreneurial spirit that you don’t find anywhere else. Caroline sat down with Keith to reveal her motivations for relocating her business to Rome and to get into podcasting. Caroline has spent […]
Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry. In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready […]
From the master of influencer marketing – Neal Schaffer. Everything you wanted to know about how the influencer market has become a $16bn industry and why this is only the thin end of the wedge. How can agencies in b2b and b2c leverage its power to help their clients, how can brands find the influencer […]
The standard-bearer for the PR industry, Francis Ingham has championed the cause of the public relations industry since the 2011, nationally and internationally. In this interview, Francis covers: How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders. How the PRCA has […]