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Linking-In with Keith & Natasha: The Perfect Client

Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client.

Is there ever such a thing as the perfect client for any agency?

Is it a myth and legend on a par with Excalibur and Xanadu?

The guest for this exciting little podlet is Geraint Edwards, Chief Growth Officer for design agency Tangerine. He helps us answer some of the most intriguing questions around this subject, including:


What makes the perfect client for a creative marketing agency?

What can clients do to get the best out of their agencies?

What should agencies do to get the best out of their clients?

Is it right for agencies to question the brief they’re given?

How should clients react if you offer up diverse, radical ideas?

Plus a perfect news story and Natasha reports on the very latest hair styling trends for the season.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Steve Fair: The GOOD, the BAD & the UGLY pitch decks

Is your company pet holding your agency’s sales back?

Is your leadership giving out leader-ick vibes?

Agencies often think they know what makes a winning creds deck, web site or even presenter, but if that were the case, you’d win more pitches, right?

Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses.

He outlines what creds and pitch decks are supposed to say, what to leave in and what to leave out, where to meet, meeting length, meeting chemistry, web site hierarchy, personalisation and the art of cold outreach.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Unlocking the Secrets of Sales and Marketing: Keith Smith’s Interview with Influencer May King Tsang

Our MD Keith Smith filled the hot seat for an interview with influencer May King Tsang for her FOMO live broadcast recently.

Here’s a video catch up of the show.

In it, they discuss Keith’s background and how The Advertist came into being, how a chance encounter over the socials led to a long-term collaboration, podcasting and charity work. Importantly Keith discusses his ‘Flywheel’ principle of sales and marketing, where one origin piece fuels another action, which drives another action and another.

Sometimes, where we’re faced with so many platforms to promote our business on, it’s best to simplify and do one or two things and do them well.https://www.youtube.com/live/WM2bevVrpsY?si=qfWJ6ccd0sky4UaO&t=8

https://www.youtube.com/live/WM2bevVrpsY?si=qfWJ6ccd0sky4UaO&t=8

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Imagivation

What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores how new business development helps a company see into the future, providing motivation and energy.

Follow this link to read the full article

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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process?

Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing.

We’re all doing things now that will hopefully benefit us in the future.

But does believing in the future make it happen?

There’s more to the sales process than technique, there’s also attitude and that’s what this show is all about.

Brad Smith is the CEO of Succeed Digital and his belief system helps him every day – and it can help you too.

Digging the ditches, having faith that it’s going to rain will make it rain.

In this truly enlightening show, Brad outlines his philosophy for winning business and creating memorable and meaningful client relationships.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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DR. RACHEL LAWES: UNSPOKEN LAWES

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships.

Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book “Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales” makes her the ideal person to tackle this subject.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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PAUL BAINSFAIR (IPA) – THE 60:40 RULE

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it.

Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his 35+ years in the business to champion the cause of advertising as a driver of the economy.

But he’s also acutely aware of the issues facing the world of advertising – the environment, DE&I, frequency and advertising fatigue.

So, the IPA’s focus for 2024 is the 60:40 rule and helping companies and brands to strike a balance between brand building and activation – as the old song goes, like love and marriage, you can’t have one without the other.

In this wide-ranging chat, Paul and I discuss the difference between US and UK advertising, why ads need to deliver the relevant unexpected, the latest Bellwether reports and a marketing budget forecast for the next 12 months, the wisdom of Tim Delaney, balancing the standards, saving the economy, new business opportunities for all agencies, the analogy of steam trains, and Irish songwriters.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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KEITH SMITH – TALKING TO STRANGERS: THE ART OF INTERCOURSE

Is today’s technology actually preventing us from developing meaningful relationships – in business and in life?

What techniques can we use to make sure that our approaches are both genuine and timely?

Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK to get their thoughts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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DAVID BROWN: IS AI EATING OUR LUNCH?

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives.

David is a creative agency owner, so he totally understands how AI can be used to help us win business and grow our agencies.

  • We discuss the subject of how the military is using AI and the global view of AI ethics.
  • We look at how our privacy will be affected
  • The development of guard rails
  • AI’s impact on photography already and what’s to come
  • The environmental cost of AI
  • How to be the best prompt engineer and why this is the career of the future
  • We discuss how AI reflects all the best and the worst of humanity
  • What the creative agency of the future will look like.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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CLARE SUTTON: FOOD AND DRINK & PUBLIC RELATIONS

Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector.

Recently, the agency released its ‘state of the sector’ report on the latest trends and influences in the Food and Beverage industry. It’s a quick analysis of the latest innovations and developments in what is one of the UK’s biggest economic drivers.

In this episode, we discuss:

Shrinkflation

Purpose

Influencers

Diversity and Inclusion

Aldi (a lot)

Capturable opportunities

Cakes

Pantries

Scottish food and drink

Dead royalty

Motivation

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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