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The Fuel Podcast – Kunal Pattany – Digital Human: Spiritual Marketing – The Diwali Edition

As part of Fuel’s faith-related series in the run-up to Christmas, we sit down with Kunal Pattany of agency Digital Human who has found a way to blend all the positive aspects of his religion into his business model. His agency is on a mission to bake sincerity and commitment into its brand campaigns.

Not only that, but Kunal explains how his modern marketing knowledge has benefited the London Diwali celebrations because he helped create the festival’s digital presence.

He’s also got a wonderful Diwali story to pass on for the season.

Also our MC Jeremy Davies explains the rights and wrongs of winning gongs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – Lucy Mann – Gunpowder Consulting & The Small Spark Theory: How to Launch a podcast

Lucy Mann came on the show to help us discuss the pros and cons of launching a podcast. She should know – she’s been doing it successfully for years. Her show The Small Spark Theory has become a must-listen-to for anyone working in new business.

Lucy also gives us her insight on what she thinks a post-pandemic new business landscape is going to look like and as always, she’s got some great advice for agencies.

Lucy discusses her Marginal Gains new business theory and invites agency owners to give their strategy a reboot with a New Year launch of a new Small Spark Theory Institute course.

Comedy and new business trailblazer Jeremy Davies is at the watercooler with an anecdote or two about the world of media buying.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JULIAN BOULDING – THENETWORKONE: RUNNING A GLOBAL INDEPENDENT AGENCY NETWORK

thenetworkone provides “open source creativity” and communications services from independent agencies. It’s agile business model is ideally suited to the new creative landscape and it allows for easy scaling up and down of campaigns. Julian talks extensively about his role in the global ad agency scene and shares his secrets for running a successful independent network.

Jeremy Davies delivers a wry view of spin doctors.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – KIERAN S. LAWLER – HALLAM: ESSENTIAL TEAM WORKING FROM HOME (WFH) HACKS

Lockdown presents a host of new challenges for creative agencies, the main one being that it breaks up the team. Kieran S Lawler of digital agency Hallam, outlines some of the essential collaboration hacks they use to make sure the agency stays connected and its projects stay on track.

Hallam just scooped ten, yes 10 Drum Recommends awards including the Grand Prix (for the third time), so this is advice you can trust.

While we’re all about numbers, Jeremy Davies gets a reboot with a classic tale of not one, two, or…….

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JEFF SWAN – SEQUENCE DOCTOR: BOXING CLEVER TO DELIVER KNOCKOUT SALES

Jeff Swan who runs RevUp Sales is the consummate new business guru: smart, full of energy and enthusiasm and he creates Nurture Sequences that ramp up response rates and smash booked meeting quotas.

Jeff takes some calls from our listeners to advise them on how to maximise their outreach campaigns.

Also in the episode, Fuel’s resident gag-meister Jeremy Davies muses about badly targeted sales campaigns.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DINES – STUDIO BLUP: HOW A CUTTING-EDGE AGENCY HELPS BRANDS STAY FOCUSED ON CUSTOMERS

The creative force that leads Studio Blup, the agency responsible for some of the most iconic branding work recently created for Nike, MTV, Adidas, FIFA, EA Sports and Gucci is Dines.

Dines shares some of his secrets to quite literally keeping his cool during a pandemic. His agency hasn’t stopped. In fact, they’ve turned the volume up to eleven by joining LAB Group to complete the symphony of branding tools they can now deploy for global brands. Not only that, but Dines is a wonderful guy – talented, funny and he loves his Mum, so we love him.

Meanwhile, resident laughter-maker Jeremy Davies addresses the elephant in the room from behind the eight ball on the subject of euphemisms.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – MATT BROWN: BUILDING A SCALABLE SALES BUSINESS FOR HI-TECH CLIENTS

In this special edition of Fuel, Matt Brown, #1 Amazon best selling author of Your Inner Game, CEO of sales organisation Digital KungFu and  star of The Matt Brown Show, a multi-channel personal growth broadcast sits down to impart some of his gems of wisdom.

Chasing sales opportunities in the global hi-tech market, the art of live streaming, building Digital KungFu around the ideal client and turning his company into a platform technology business.

Plus: guaranteed to put a smile on your face – Jeremy Davies is practically tactical with agility ability.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – HANK BLANK: THE SECRETS OF NETWORK DEVELOPMENT

Heeeeerrs Hank! He’s back with more positive news about how agencies in the US are not only recovering but are positively thriving by finding new ways to deliver value to clients.

An episode that delivers more knowledge and insight than UPS delivers parcels!

Hank outlines what steps agencies can take to help their clients by using real examples of gold old American agency common sense.

We also dissect a few of Hank’s Isms from his book Hankisms.

Also – Jeremy Davies examines the protocols of saying goodbye

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – BEN POTTER: HOW TO QUALIFY NEW BUSINESS PROSPECTS

How to spot the buyers from the spyers, the Glengarry leads from the rest. Ben Potter is a new business troubleshooter and he’s ready to share his basic new business qualification principles to help your agency.

This is the episode to listen to if you’re fed up with chasing wild geese, going up blind alleys and hitting dead-ends.

Supercharge your prospecting with 3 simple rules of new business.

Also, Jeremy Davies provides a handy tip about comparing apples with Apple and making phone calls on a fish.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: BIG DATA, AI, MACHINE LEARNING AND NEW BUSINESS

Developing new business prospects these days is all about being useful and demonstrating a real understanding of the prospect’s market, competitors, threats and opportunities. Not trying to overcome issues with charm and charisma.

Predictive Black is a fintech that punches well above its weight by providing companies with financial analytics that give new business prospectors an edge. Zitah McMillan, the company’s CEO tells us why AI, Open Banking and the Open Communications initiative are going to have a massive influence on the agency world.

New business presentations need to be full of carefully crafted insights based on real-time industry and financial statistics and Predictive Black delivers this using artificial intelligence, and machine learning.

This show is a must-listen if you’re looking for persuasive, compelling and powerful data to win new business.

Meanwhile, Jeremy Davies opens up a whole new world of lockdown and isolation marketing and sales jargon.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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