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THE FUEL PODCAST – EPISODE 21: PHIL LEWIS – 5 REASONS WHY CMOS MAKE BAD CEOS

Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese.

Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; how to out-think and out-manoeuvre the competition; how marketing thinking is perfect for lifting companies out of the doldrums and how it can be applied more broadly across the business.

And our resident new business trailblazer Jeremy Davies tackles the thorny matter of agency processes.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Phil’s LinkedIn profile

Corporate Punk web site

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THE FUEL PODCAST – EPISODE 20: KATRINA SARGENT – BUSINESS BUZZ

If you rely on networking meetings to do your business, you need to re-think your strategy. Business Buzz has just rolled out a virtual networking model that actually works! Katrina Sargent tells us how she succeeds in the world of new business and how her company how helps professionals maximise their relationships.

  • How to use soft selling skills in video networking
  • The art of video networking – techniques to help you win business
  • The future of physical networking
  • What we miss from the office environment
  • Goal mapping and personal development podcasts.

Also Jeremy Davies makes an exhibition of himself

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 19: NEIL BENTLEY – WEBVID

Neil Bentley had a prolific career in radio as a DJ and presenter on a host of popular national radio stations. He now runs a highly successful digital production company that solves many of the broadcasting problems that companies face when producing their own digital content.

WebVid is a digital, creative agency based in Oval with its own dedicated podcast studio and green screen room, as well as remote production facilities.

Neil came on the show to debut his latest innovation Camflare – a clever service that gives companies the ability to send and receive digital content seamlessly for their own podcast and Vlogging production needs.

Meanwhile the funniest man on LinkedIn – Jeremy Davies has a little trouble networking.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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There ain’t half been some clever bastards

As UK music legend Ian Dury said “There ain’t half been some clever bastards” and with a title like that, who else but Keith Smith, our resident business development rock star to be the author? He calls out Mark Ritson and asks, do marketers need a marketing education?

Click here to read more of Keith Smith’s article this month in Rockstar CMO.

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THE FUEL PODCAST – EPISODE 18: JOHN ASHTON OF WRITE ARM

John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now.

So many marketing departments are starved of the kind of literal excellence that Write Arm supplies but now, never more in need.

In the episode, John explains how he conceived the idea of Write Arm, why engaging copy is more important than ever and covers the five influences of inspiration.

Our in-house wit Jeremy Davies recounts an amusing new business brief encounter.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

John’s LinkedIn profile

Write Arm’s web site

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THE FUEL PODCAST – EPISODE 17: VIC LEE

Illustrator, muralist, graphic artist and all round fantastic geezer, Vic Lee has just published his Corona Diary 2020 – an illustrated guide to all the madness we’ve been experiencing over the last 3 months.

Buy a copy now CLICK HERE

Vic chats with the graphically-challenged Keith Smith about his landmark iconic murals that adorn the walls of many a creative hot-shop. He tells us how he became an artist, what inspires him, how he can remain so cool in all this chaos and his next big projects.

And we discover why CMOs love him so much.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Vic Lee’s LinkedIn profile

Bulletproof

Initials


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THE FUEL PODCAST – EPISODE 16 PT 2: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.

Podcasting in the b2b market, do creatives make good marketing directors?

Can only qualified marketing people can call themselves experts?

RockstarCMO updates and Ian’s desert island disk.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 16 PT 1: IAN TRUSCOTT – APPROPINGO & ROCKSTARCMO

These days, people pay more attention to the written word and no-one knows this better than Ian Truscott.

Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging.

Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and think tank for the international marketing community.

Also the funniest man on LinkedIn – Jeremy Davies takes on product targeting.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show notes

Ian’s LinkedIn profile

RockstarCMO

Appropingo

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THE FUEL PODCAST – EPISODE 15: STEVE CHELIOTIS, TCBA PT 2

Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next  years.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.


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THE FUEL PODCAST – EPISODE 14: STEVE CHELIOTIS – THE CENTRE FOR BRAND ANALYSIS (TCBA)

Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.

Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.

The show is so good, we had to break it up into two parts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show Notes:

TCBA web site

Steve Cheliotis on LinkedIn

Marty Neumeier on brands

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