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THE FUEL PODCAST – EPISODE 13: NATASHA ELLARD-SHOEFIELD – MYTHBUSTER

What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.

It’s all about the relationship and building a sense of value and trust in your marketplace.

Natasha show us how it’s done.

Also Jeremy Davies gets toasted!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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It’s all about creativity, innit?

Ever since Archimedes ran naked through the streets of Syracuse shouting “Eureka!” after an invigorating hot bath, people have pondered what causes creative thinkers to have their epiphanies.

In a departure from the normal sales and marketing articles, MD of The Advertist and host of The Fuel Podcast, Keith Smith teams up with RockstarCMO editor Ian Truscott to ask three terribly creative blokes where it all comes from.

The interview, turned into a podcast that will turn into a series and finally turn into a wider program about creativity.

Stuck for a name for the show, they decided to call it, Never Mind the Bullshit. Highly creative, right?

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MullenLowe London appoints Head of New Business

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THE FUEL PODCAST – EPISODE 12: STEVE FAIR – STEPHENS & MATTHEWS/SPONGE NB

Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of new business and how to join the on-ramp of the road to recovery.

Also resident wit Jeremy Davies turns his attention to the world of data and how to excel at spreadsheets.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 11: GORDON LEE

Gordon Lee can be found in the thick of some of the UK’s most memorable marketing campaigns over the last 25 years.

Most recently, he was part of the group that decided to cancel the Mobile World Congress in February, well ahead of any Government warnings.

A lover of challenger brands, Gordon loves punching above his weight. In this interview, Gordon discusses how 5G will help the world reach a better and more equal business society and how marketing agencies sometimes need to be told the plain, honest truth when pitching.

He’s currently advising agencies on how to evaluate which brands and companies to pitch for, while running his own food bank operation. Gordon is a man who reaches down to lift others up and he’s a pleasure to speak to.

Also – our resident new business trailblazer Jeremy Davies is this week ignoring all Government advice and going underground

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – EPISODE 10: SEAN KING – KING COLLECTIVE

Investor, business mentor, content marketing expert and media entrepreneur Sean King and The Advertist’s Managing Director, Keith Smith go back a few years, to the heady days of working in Soho, publishing a video trade magazine in the late 1980’s

In their conversation, Sean talks expansively on his own career path, the new business agency industry and what it’s going to need to do to benefit from the post-Corona landscape, as well as his new investment opportunities.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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THE FUEL PODCAST – HOW CREATIVITY REALLY HAPPENS PART 1: WHAT ARE CREATIVE PEOPLE LIKE?

In this exclusive mini-series, brought to you by The Fuel Podcast, we give listeners a unique opportunity to be a fly on the wall of three highly experienced creative advertising heads, navel gazing and contemplating.

Tim Hollins, Martin Galton and Greg Jordan make up the creative supergroup that is Beehive. An agile A team of advertising troubleshooters.

If you want to know how truly creative people think, then listen on..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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All change

Looking a gift horse in the mouth

Managing Director Keith Smith’s latest column for RockstarCMO is all about leaning in to the change we’ve been craving, that’s been given to us and we’re highly likely to walk away from.

…Fraidy cats…s’just a virus..

Read the full story here

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THE FUEL PODCAST – EPISODE 9: IAN MILLER – PROQURE

Who’d have thought that supplying hand sanitiser would be such a cut-throat business? Ian Miller, MD of ProQure a business solutions provider, which on a day-to-day basis provides companies with a complete buying and procurement service, suddenly found himself in the middle of a bazillion bidding wars! How did this mild mannered sales professional deal with it? Please meet the super-cool Ian Miller.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

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Adventures in sound: The Advertist’s podcast

Episode 8: Dan Sudron of The Future Factory

How’s your sales pipeline looking these days?

Is it on your to-do list? Is it something that you’re definitely going to look at once you’ve got a clear day or two? Or is it something you nurture on a daily basis? Something that’s bulging with opportunities short and long term?

In this episode, we meet Dan Sudron whose new business agency The Future Factory is one of the best known in the industry.

The Future Factory are always in high demand and Dan is very much an unpaid cheerleader for the industry and he’s a chap who rolls up his sleeves and gets stuck in on behalf of his clients.

In this wide-ranging interview, we cover how many of the UK’s marketing, digital and PR agencies are coping in this remote working environment. Dan shares his wisdom on how to get noticed by prospects, how to win their confidence, retain the business and help them meet their marketing objectives.

Catch the show and other episodes here:

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