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THE FUEL PODCAST – Euan McMorrow: Sounds Profitable

Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers’ attention.

Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio industry DJ and producer who knows a thing or two when it comes to audio marketing.

In this show, I sit down with Euan to discuss the history and potential of branding in the audio landscape. We discuss in-store audio, news, podcasts and the music industry and Euan gives listeners 3 fascinating tips for launching a podcast.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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THE FUEL PODCAST – David Meikle: Pitch Perfect!

Some incredible agency management advice from David Meikle – former Director of Ogilvy London and Head of Ogilvy Russia.

Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla” and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops”

This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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The Fuel Podcast – THE HOWARD GOSSAGE SHOW: STEVE HARRISON & DAVE DYE

Howard Gossage – often dubbed the “Socrates of San Francisco,” revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives – Steve Harrsion and Dave Dye, to write – no, craft – a book documenting some of the most captivating and exemplary pieces of Gossage’s short but prolific career, producing a form of advertising so ahead of its time that we’re only now catching up with it.

The problem is, like the man in the river surrounded by crocodiles, we’ve forgotten that the original objective was to get to the other side.

We’ve forgotten the point of advertising – and that is to entertain.

Gossage was a born showman and it lived and breathed in his work, which is what makes it sadly unique.

If you’ve never been Gossaged before, I suggest you start here. If you have, then I hope you’ll appreciate this podcast and an opportunity to reminisce on a lost period of advertising that we still have a chance to reclaim and make advertising great again.

Thank you to Steve Harrison and Dave Dye for a memorable podcast.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Unlocking the Secrets of Sales and Marketing: Keith Smith’s Interview with Influencer May King Tsang

Our MD Keith Smith filled the hot seat for an interview with influencer May King Tsang for her FOMO live broadcast recently.

Here’s a video catch up of the show.

In it, they discuss Keith’s background and how The Advertist came into being, how a chance encounter over the socials led to a long-term collaboration, podcasting and charity work. Importantly Keith discusses his ‘Flywheel’ principle of sales and marketing, where one origin piece fuels another action, which drives another action and another.

Sometimes, where we’re faced with so many platforms to promote our business on, it’s best to simplify and do one or two things and do them well.https://www.youtube.com/live/WM2bevVrpsY?si=qfWJ6ccd0sky4UaO&t=8

https://www.youtube.com/live/WM2bevVrpsY?si=qfWJ6ccd0sky4UaO&t=8

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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THE FUEL PODCAST – MARK DENTON: THE NEW BOY

We need a hero. We need someone Pleasingly Reserved and Artfully Modest.

Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world

Yet he still regards himself as the new boy.

An hour of entertainment, delivered in Mark’s inimitable style:

Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry’s biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang.

Living at St Luke’s, Mark is available for your next campaign.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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KEITH SMITH: THE RETURN ON INFLUENCE

Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.

We trust influencers more and more these days, and it’s fast becoming THE weapon of choice for so many CMOs.

It’s not just the high-profile consumer icons we all know – it’s happening at b2b and micro levels too.

We’re all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach?

In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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Imagivation

What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores how new business development helps a company see into the future, providing motivation and energy.

Follow this link to read the full article

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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process?

Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing.

We’re all doing things now that will hopefully benefit us in the future.

But does believing in the future make it happen?

There’s more to the sales process than technique, there’s also attitude and that’s what this show is all about.

Brad Smith is the CEO of Succeed Digital and his belief system helps him every day – and it can help you too.

Digging the ditches, having faith that it’s going to rain will make it rain.

In this truly enlightening show, Brad outlines his philosophy for winning business and creating memorable and meaningful client relationships.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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DR. RACHEL LAWES: UNSPOKEN LAWES

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships.

Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book “Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales” makes her the ideal person to tackle this subject.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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PAUL BAINSFAIR (IPA) – THE 60:40 RULE

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it.

Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with leadership experience at TBWA, Saatchis and Iris, he’s using his 35+ years in the business to champion the cause of advertising as a driver of the economy.

But he’s also acutely aware of the issues facing the world of advertising – the environment, DE&I, frequency and advertising fatigue.

So, the IPA’s focus for 2024 is the 60:40 rule and helping companies and brands to strike a balance between brand building and activation – as the old song goes, like love and marriage, you can’t have one without the other.

In this wide-ranging chat, Paul and I discuss the difference between US and UK advertising, why ads need to deliver the relevant unexpected, the latest Bellwether reports and a marketing budget forecast for the next 12 months, the wisdom of Tim Delaney, balancing the standards, saving the economy, new business opportunities for all agencies, the analogy of steam trains, and Irish songwriters.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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