The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.
Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have been evolving quickly, with a wide range of platforms and methods available.
Growth of eCommerce B2B Sales: The valuation of eCommerce B2B sales in the UK is forecasted to exceed £188 billion by 2024.
Shift in Buyer Expectations: The B2B market is facing shifts in buyer expectations about the purchase process.
Personalisation: Brands are moving towards ‘true’ personalisation, moving away from generic audience mapping.
Self-Serve Options for B2B Buyers: Self-serve options are becoming more common for B2B buyers.
Influencer Marketing and AI-Driven Personalisation: Influencer marketing and AI-driven personalisation are among the trends shaping B2B marketing strategies in 2024.
Emphasis on Cost-Effectiveness and Customer Experience: Businesses are focusing on cost-effectiveness for better ROI and strengthening their customer experience.
For a full report on B2b Marketing trends, compiled by The Advertist, email us at hello@theadvertist.com with the subject heading ‘b2b report 2024’
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.
Topics covered:
Interviewing one of the most feared news interviewers
Public relations as a career option
Dealing with imposter syndrome
Mental health and how we should be addressing it
The value of a global agency network
Why the PRCA’s Communications Management Standard accreditation matters
The impact of the climate change debate on the sales role
Working as influencer Rob Mayhew’s agent
Using data to make influencer marketing work
Is PR a creative business?
Lyndsay’s favourite campaigns of the year
Humans v AI in PR
How Fleishman Hillard is continuing to innovate and lead the industry.
Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com
PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business
Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/
Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/
Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM
CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
While most great creative is inspiration, that inspiration comes from a source based in facts.
These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.
An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing, deepfakes, artificial intelligence and the best free research tools agencies can get.
Vic’s LinkedIn profile: https://www.linkedin.com/in/victorhoughton/
VH Insights web site: https://www.vhinsights.com
The Neuron https://join.theneurondaily.com/
Chat GPT https://chat.openai.com/
Google Bard https://bard.google.com/chat
Waldo https://www.waldo.fyi/
Claude https://claude.ai/
My Social AI https://app.mysocial.ai/
Riot in the Taverna playlist https://open.spotify.com/playlist/5ckxgzY7GnpDiYGZxzmJ8f?si=c5b3e26dbaa84c33
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
New business should be a priority for everyone these days.
Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency’s performance to new heights? Explore the intricacies of CRM, cold outreach, and the profound impact of exceptional work in this enlightening blog by Keith Smith, from @TheAdvertist.
https://www.prca.org.uk/Five-words-that-will-win-you-new-business
PRCA recently announced a new collaboration with dedicated agency new business platform, The Advertist. Everything you need to get started in new business, including trade news, a powerful GDPR-compliant contact database, daily People Moves, Tenders, M&A and freshly funded intel.
As a PRCA member, you get 25% off the annual subscription. To take a free trial email hello@theadvertist.com and mention your PRCA membership.
#newbusiness, #businessdevelopment
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
Is it possible to own words?
How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?
In this podlet, I investigate the issue of copyright and protectionism with the help of Creative Director Mike Everett, Palm PR co-founder Liam Keogh and Trading Standards Authority team leader David Pickering.
The petition: https://www.palm-pr.com/blog/petition-trading-standards-to-allow-plant-based-brands-to-use-dairy-related-terms/
Agency new business generation tools: https://www.theadvertist.com
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All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place.
He also explains how great creative is better for the planet.
Importantly, he’s also here to tell us how we can all join his masterclass called ‘The Business of Creativity’. The link to sign up is in the show notes.
And why you don’t put a tow bar on a Ferrari..
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
How AI has helped get over ‘the blank page syndrome’ by generating unique ideas and assisting with post-production tasks.
The importance of the human touch in content editing, artwork generation, and making aesthetic decisions.
How could AI’s ability to replicate voices impact the music industry? – What is the future role of AI in DJing, and could it replace human DJs?
How will AI’s automation of many human tasks impact jobs and the economy? – Will society turn into a heterotopia with AI fulfilling the necessities of life? AI’s ethical implications and its impact on creative forms like photography, music and much more are explored.
Exploring the Allure and Challenge of Artificial Intelligence with Keith Smith
Creatives with AI – a podcast hosted by David Brown
To hear the podcast click here:
https://creativeswith.ai/episode/14-exploring-the-allure-and-challenge-of-artificial-intelligence-with-keith-smith
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
In a rare interview, Keith Smith Managing Director of The Advertist sits down with business podcaster Seth Goldstein to discuss the world of new business.
The podcast – Entrepreneur’s Enigma – highlights the ups and downs of the entrepreneurial journey. And, as you’ll discover, working at The Advertist isn’t all laying around in the sun, drinking Margheritas and making phone calls.
Well the phone calls bit is true.
Because The Advertist sits at the epicenter of the UK’s new business community and in this show, Keith explains why the company launched and what lessons he’s learned about generating new business for creative agencies over 15 years of publishing and podcasting.
He also displays an almost unfathomable, yet truly British ignorance of American Football and Super Bowl customs.
Not bad for someone who’s claimed USA as his home for the last 15 years!
Keith’s heart is still truly in the UK’s creative agency world.
Let’s face it, cold emailing new business prospects is getting harder and harder.
If your email isn’t:
a) familiar to the prospect
or
b) something they need that oozes trust,
then
<DELETE>
You need a way to demonstrate trust, knowledge and authority in a way that will stimulate their senses.
You need it to work.
You need a podcast.
Or better still, a series of podcasts, covering all aspects of your business that the prospect can listen to at their leisure, while they work, or walk or drive or commute.
A podcast that has been produced by a team with years of b2b new business and podcast experience.
You need Orchard Podcast Productions – the team behind The Advertist – New business development platform and the wildly successful The Fuel podcast, the new business show.
Think of it as a 21st century brochure about your agency.
Think of it as your new business salvation.
You’re welcome.
DM Keith and he’ll hook you up
#podcast #podcastproduction #B2B #newbusiness #newbiz
