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ADRIAN MA: THE WINFLUENCER

Stay up-to-date with the latest trends and insights in the PR industry!

In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around.

Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of the marketing mix. He discusses the ability of PR to influence, persuade, and create demand for products, services, and brands, as well as its role as both hero and villain in the political and scientific world.

But it’s not all serious business – Adrian also shares his thoughts on the pros and cons of the four-day workweek, why parents don’t understand PR, and the importance of building creativity into education. He even touches on totems and ceremonies in the hybrid world, and tells fossil fuel companies to jog on.

Overall, this episode is a must-listen for anyone in the PR industry or interested in the intersection of PR and marketing. Tune in to hear Adrian’s insights, stories, and advice – and be inspired to take your own PR strategy to the next level.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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DAVID ALLISON: THE DEATH OF DEMOGRAPHICS

Are you tired of traditional customer segmentation methods that rely on a limited set of boxes to identify your customers? If so, you won’t want to miss this week’s episode of the podcast. In this episode, we interview David Allison, the architect of Valuegraphics – a revolutionary new targeting system that identifies 56 core values for the human race.

David explains how values are at the very core of our daily lives, and how understanding them can help businesses push the right buttons and reach their true customers every time. He also shares insights from his new book, “The Death of Demographics,” which provides a complete makeover of the marketing targeting process and explains how to maximize your budgets.

But it’s not just about theory – David also shares practical tips and advice for implementing the Valuegraphics system in your own business. He shows how to identify your true customers and create messaging that resonates with them, based on their core values.

Overall, this episode is a must-listen for anyone looking to take their customer segmentation and targeting to the next level. Tune in to hear David’s insights, stories, and advice – and be inspired to revolutionize your own marketing strategy using the power of Valuegraphics.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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CHRISTOPHER CHAVE-COX: LET’S WORK TOGETHER

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office.

And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight?

Christopher Chave-Cox (CCC) runs The Intelligent Workspaces Partnership – a tech company dedicated to helping companies adapt to the new paradigm.

From building specs to installation and deployment, IWP is at the vanguard of the modern workplace. In this show, CCC shares some insights into what’s needed to create a workplace that people want to call their second home – spoiler alert – you’re going to need more than an Air Hockey table.

What tech do you need at home? What tech does the company need? Who pays for what? What buildings will function as an approved workspace by 2025? How are other countries are preparing to meet the need of the modern worker?

And most of all – how can creative agencies manage this when so much of their work demands collaboration? There’s also some great new business insight into the property market.!

It’s all here in a fantastic hour of literal office banter!

Show notes

Chris Chave-Cox on LinkedIn: https://www.linkedin.com/in/christopher-chave-cox-54712929/

Cyber Essentials:https://www.ncsc.gov.uk/cyberessentials

GCHQ Cybersecurity: https://www.gchq.gov.uk/section/mission/cyber-security

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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STEVE RAWLING: STORYTELLING (AND STORY SELLING) TACTICS

Why do we tell stories?

Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable.

Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories?

Selling stories is the very essence of PR and yet there’s very little in the way of formal training for this.

And what about new business? Isn’t the art of selling the art of telling?

Pip Decks was first created by Charles Burdett, a UX consultant and designer, that works like a recipe card and Steve Rawlings’ Storyteller tactics is a way to ditch dull presentations and tell great stories.

Steve gives us an hour of pointers to help us weave a better tale, to engage and inspire our prospects and clients.

Show notes

Our sponsor: www.theadvertist.com

Get Pip Decks: https://pipdecks.com/products/storyteller-tactics

Proudly associated with the Marketing Podcast Network: https://marketingpodcasts.net

Ben Potter’s LinkedIn post: https://www.linkedin.com/posts/bpotter_businessdevelopment-newbusiness-sales-activity-7034107072166166528-0ZAK?utm_source=share&utm_medium=member_desktop

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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TOM CHEESEWRIGHT: THINK LIKE A FUTURIST

Tom Cheesewright is a globally acclaimed Applied Futurist. His talents are employed by major blue chip organizations to help them plan for the next 3, 5 and 10 years ahead.

In this show, Tom shares his predictions about the  working week, sustainable food habits, modern measures of status, the future of the gig worker and fixing the gender balance.

He also gives us a sneak peek at the launch of his new training course ‘Think like a Futurist’ which teaches marketers and c-suite execs how to plan and predict trends, opportunities and threats for any business.

We learn the importance of the need to spend time thinking about your company’s future, how technology can help us see round corners, how to spot existential threats & opportunities and also how to present the narrative to help communicate this to upper management.

Companies need a futurist as much as they need a CFO and this show teaches you how to start seeing into the future.

Show notes

Think like a Futurist – sign up now here. Get 10% off the price, quote ‘FuelPodcast23’: https://ctgacademy.com/course-think-like-a-futurist/

Have a read of The Usbourne Book of the Future https://www.scribd.com/document/27786147/The-Usborne-Book-of-the-Future#

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DR. GLEB TSIPURSKY: NEW OFFICE RULES

The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye?

While some of the world’s business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing.

Change is tough but fortunately, we’ve got experts, we’ve got science and we’ve got technology. So what’s the problem?

In this show, behavioral psychologist and author of dozens of books Dr. Gleb Tsipursky – who advises blue chip corporations on how to transition to flexi and blended working, delivers a brilliant how-to for creative agencies.

In this show we discuss what countries responded to the pandemic correctly – and what ones didn’t. We look at how to balance public health against economic demands; who to trust when we need to know; status quo bias, Elon Musk’s flip-flop, the huge HR and financial benefits of remote work in one single move; how creative agencies are solving the problem; how the US’s biggest employer is setting the standard; how AI can help with the solution, who pays for it all and we address the 600lb Gorilla in the room of mental health and discuss solutions to help companies help their staff.

We also discover the best days for office work and the extended weekend.

Plus! Jeremy Davies is back with a wonderful sketch on AI and Rise of the Robots

Show notes

Dr. Gleb’s LinkedIn profile: https://www.linkedin.com/in/dr-gleb-tsipursky/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ORR VINEGOLD – UNREST: TOMORROW’S WORLD

With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from?

Orr Vinegold is the leader of business accelerator Unrest – an incubator committed to coaching the next generation of founders and giving them best-of-breed advice.

And Unrest should know because it’s part of creative superstar Uncommon – a previous guest of the show and one that left an indelible mark on the debate around the real meaning of creativity.

Orr Vinegold has got all the chops – he’s poacher turned gamekeeper, following an illustrious career with some of the behemoths of the consumer goods world but now he’s turning all his skills into helping companies that put planet and purpose before profit – not just ticking boxes but vetting the founder’s DNA to make sure they do what they claim. Having selected his lucky stable of companies, the team at Unrest then go about making sure they get best of bred advice and help to launch their business, giving it one of the best starts a business could want, including marketing, positioning, strategy and funding.

This is a blockbuster of a show and only we dare to go where others don’t. This is more than a podcast, it’s a complete guide to modern marketing and we were honoured to spend so much time with Orr.

This show is packed with extras for you, including a wonderful bit by our returning hero Jeremy Davies who takes down Elon Musk quicker than a tweet about exploding Teslas.

We also pay tribute to our impressive guest line-up across the year, with a rap/poem that name checks all our wonderful agency guests.

And stick around right till the end for a brilliant Christmas Easter Egg about next year’s shows.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – DAVE DYE: SAME OLD SH*T

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world’s most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry’s most loved podcasts ‘Stuff from the Loft’ where it’s not unheard of to hear 2-3 hour long interviews with advertising royalty.

In this show, Dave discusses the art of leadership, using Tim Delaney and Alan Parker as examples. He urges the ad industry to get back to solving business problems, and why it’s important to explain the creative process to clients.

Dave’s favourite piece of work, the emotion of creativity, impostor syndrome, how D&ADs have changed, the fossil fuel addiction rabbit hole, keeping podcasting natural, Dave’s white whale, Dave Trott’s theory of jingles and new technology that works!

And Arsenal…Dave’s beloved Arsenal.

Show notes

Twitter (while it lasts) @davedyecom

Dave’s website: https://davedye.com/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – PETER SOUTER: A WAY WITH WORDS

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media.

And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter.

We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days using the written word to create entertainment – and this show is full of words of wisdom accumulated over his stellar career.

Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012.

He’s also about to embark on an exciting new venture with comedy screenwriter Richard Curtis. We hear all about that and Peter passes on his learnings from a prolific 40-year career in advertising.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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