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THE FUEL PODCAST – CRAIG DAVIS: IS TIME RUNNING OUT FOR THE CREATIVE INDUSTRY?

A chat with the marketing and climate expert Craig Davis, where we review our environmental and advertising series, to verify our sources and give you all the talking points you need to speak with authority on how the creative industries can be part of the solution and not the problem.

We cover farming and plant-based food, EVs, global warming and renewable energy.

It’s all here folks! How to use trusted sources of information, how the cost benefit ration has been skewed to fool us, how to move away from reliance on dictators and despots for our energy, the art of survival, lying politicians, how big auto is wasting valuable marketing money, Elon Musk and Tesla, automotive ecosystems, how the EV market will consolidate, the Albedo Effect and the Climate Clock, the 8 year climate cliff, the war on subsidies, Impossible Foods, Fossil fuels Coca-Cola and Cop 27.

Show notes

Craig Davis LinkedIn profile: https://www.linkedin.com/in/cleangreenfast/

The Advertist: https://www.theadvertist.com

Marketing Podcast network: https://www.marketingpodcasts.net

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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The Advertist – new business tips from the experts: Episode 2 – How to qualify new business meetings

In episode 2 of the New Business Masterclass, celebrated new business consultant Ben Potter explains ow to increase your sales effectiveness using his tried and tested method of holding discovery meetings.

Discovery meetings ensure that your agency isn’t chasing every bit of new business in a random manner that could tangle your agency up in the weeds.

Ben’s process helps you figure out which prospects to chase and why.

About

The New Business Masterclass is a chance for anyone working in the field of creative and digital agency new business and business development, to up their game with advice from the proven experts.

The New Business Masterclass was designed to capture the advice of some of the leading personalities in the world of agency new business for the greater good of the industry.

Each month, we’ll be bringing you short presentations from recognized new business experts such as Future Factory’s Kimi Gilbert, the ever popular Ben Potter, sales supremo Brad Smith, design specialist Jeremy Davies and new business agency legend Natasha Ellard-Shoefield.

So keep an eye out for new episodes, just head on over to our YouTube channel at https://www.youtube.com/channel/UCnYGQllLoAV9T0q1pU8UGDw

And subscribe – and don’t forget to hit the like button, so that YouTube continues to promote us and the highly important work that everyone in the world of agency new business does.

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THE FUEL PODCAST – KEVIN TAYLOR: THE SUBTLE ART OF NEGOTIATION

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He’s also had to negotiate for other people’s lives too, because he’s been at the sharp end of hostage negotiation for decades.

These days, he prefers the cut and thrust of boardroom to the perils of policing but the skills translate to the business and sports worlds, where he’s paid to help parties achieve a win.

Negotiation is one of the foundations of the new business world but most of us have no training in the art – we just make it up as we go along.

And without knowing how to get the best deal for you and your prospect, you’re always turning up to a gunfight with a banana.

Spend the next hour and a bit listening to one of the UK’s best negotiators, spreading the wisdom about the subtle art of negotiation.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – GUSTAV MARTNER – GREENPEACE: THIS IS FINE

It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing maximum harm to our planet, while they gaslight us into thinking they are doing good.

Enough already! It has to stop and Gustav explains why.

He’s on a mission to have advertising from fossil fuel companies banned and if your agency works for a fossil fuel company, then he’s coming for your budgets.

And a milder, more level-headed guy you couldn’t wish to meet. He’s not some tree-hugging hippie that glues himself to the motorway. He understands the whole argument because he’s been on the other side of the fence, running agencies and working for big oil, big aviation and big auto but he’s seen the light…and it’s fading fast.

Here’s a show about how the advertising industry can still do what it does best, but as a force for good for the planet.

Gustav Martner’s LinkedIn profile: https://www.linkedin.com/in/gustavmartner/

The Cannes Lion protest in full: https://www.youtube.com/watch?v=ttIGaxDEaRE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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The Advertist – new business tips from the experts: Episode 1 How to win new business

In Episode 1 of the New Business Masterclass, Kimi Gilbert of renowned new business agency The Future Factory (TFF), explains what it takes to be a great new business person.

In her role as Managing Partner at TFF, Kimi trains and coaches new business executives and teams on the art of designing and managing new business programs.

About

The New Business Masterclass is a chance for anyone working in the field of creative and digital agency new business and business development, to up their game with advice from the proven experts.

The New Business Masterclass was designed to capture the advice of some of the leading personalities in the world of agency new business for the greater good of the industry.

Each month, we’ll be bringing you short presentations from recognized new business experts such as Future Factory’s Kimi Gilbert, the ever popular Ben Potter, sales supremo Brad Smith, design specialist Jeremy Davies and new business agency legend Natasha Ellard-Shoefield.

So keep an eye out for new episodes, just head on over to our YouTube channel at https://www.youtube.com/channel/UCnYGQllLoAV9T0q1pU8UGDw

And subscribe – and don’t forget to hit the like button, so that YouTube continues to promote us and the highly important work that everyone in the world of agency new business does.

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THE FUEL PODCAST – RACHEL KONRAD – THE QUEEN OF GREEN: HOW HUMANS CAN AVOID EXTINCTION

Like Donald Trump after an FBI raid, the climate deniers’ argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself – Detroit to become one of Silicon Valley’s leading tech evangelists, Rachel knows only too well the environmental catastrophe we face and she’s leading the charge to help educate us and show us that marketing can be used as a force for good as well as bad.

In this show, Rachel walks us through her journey to enlightenment and explains how the powerful lobbyists for the meat industry and the fossil fuel industry have hijacked the narrative to benefit their bottom line.

The answer is actually very simple and all it needs is a common-sense, bullshit-free perspective. Rachel is pretty much the ambassador for common sense and straight-talking, so watch out for some hard truths and uncomfortable facts.

Being disruptive is destructive and it comes with its own challenges. Rachel’s job as Chief Brand Officer at The Production Board, a unique venture foundry created by Dave Friedberg focused on businesses that reverse global warming and improve human health stands at the vanguard of the green tech movement.

In this show Rachel also outlines the 3 leading factors for successful plant-based food marketing and why having a moral righteousness is critical if companies want to avoid greenwashing claims. She also spills the beans on Elon Musk’s work ethic and provides the perfect response to anyone who tells her to calm down.

Show notes

Rachel Konrad’s LinkedIn profile: https://www.linkedin.com/in/rachelkonrad/

The Production Board: https://www.linkedin.com/company/the-production-board/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – PAUL PHILLIPS – AAR: HOW TO AVOID COMING A CLOSE 2ND

Paul Phillips is the Managing Director of AAR – the Advertising Agency Register, where magical matches are made – and he’s seen it all.

Failure, success and everything in between that is the battlefield of agency life.

In this show, he shares his observations from the last 25 years of agency pitches and presentations, what to do, what not to do and how to make sure that you and your agency is putting itself forward for business you can win and that your brand is hunting for the right kind of agency for your brief.

If you’re a CMO or brand custodian and thinking of appointing a creative agency, or you run an agency and are looking for new business, then this is all you need to know.

In this show, we discuss:

What makes a great advertising agency

Justifying marketing budgets

How to be pitch perfect

The art of pitch editing

Relationship longevity

The definition of ‘Shower time’

The importance of strategy

Show notes

Advertising Agency Register (AAR) web site here: www.aargroup.co.uk

Paul Phillips’ LinkedIn profile: https://www.linkedin.com/in/paulbphillips/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ROB MAYHEW: THE KING OF AGENCY COMEDY

If you don’t know who Rob Mayhew is, you need to.

He’s a rare breed of marketing and sales genius, twinned with comedy and acting skills that have taken the world of TikTok by storm.

His Award winning, lo-fi, short sketches about agency office life have gained a huge following, from people in the world of marketing, PR and advertising and those outside of it.

Rob has cornered the market with his hilarious, touching, accurate depictions of such trivial things as the stresses of working late, your first day in a new job, the agency summer party, technical failures at a pitch meeting and he’s produced literally thousands of them, gaining over 3 million views on TikTok and attracting over 7000 followers on LinkedIn –  and he’s only just started!

In this show, Rob delivers a masterclass in how to conquer TikTok, how to use comedy to grow an audience, and the role that humor plays in winning new business.

Using comedy for internal comms

Breaking down diversity issues

How the TikTok algorithm works

How to laugh customers into the funnel

How to remember big ideas

Why the American comedy scene is the best in the world

Keith & Rob design a line of sweaters in the show

Big props to:

Fleishman Hillard

Rowing Blazer sweaters

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – PAUL GRUBB: THE MAN WHO SOLD THE WORLD

Paul Grubb literally emerged from the rubble of a building site in Sheffield and was the first hire that the legendary Dave Trott made when he started Gold Greenless Trott in 1980 with Mike Greenless and Mike Gold. GGT went on to be named The Most Creative Agency In The World and soon became a rebel with a cause in Ad land, bringing a unique twist on the world of advertising, thanks largely to Paul’s approach.

Constant reinvention is a driving force behind Paul’s work and he went on to co-found DFGW Duckworth Finn Grubb Waters which throughout the 90s and early 00s was one of London’s most successful creative independent agencies.

Living in Bangkok, Paul now oversees the ASEAN creative work for the Ford Motor Company at WPP.

This is a ‘Super-show’ best consumed in one go, but even if you so hit the pause button, please listen all the way through because Paul is a gold mine of insight and advice for growing agencies. There’s also some great stories from the early days of his career!

AND – this was unplugged, unrehearsed and ad-libbed.

Show notes

Incidental music: Classical Piano by Franz Liszt, Dreams of Love #3 Nesrality – Pixabay

Paul’s LinkedIn Profile: https://www.linkedin.com/in/paul-grubb-045a614/

Blowing up a Daewoo Matiz: https://www.youtube.com/watch?v=MoYO6V6lnUs

Paul’s own web site – a trove of creative work! www.paulgrubb.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – GRAHAM FINK: EFFORTLESSLY CREATIVE

Strap in for a real advertising masterclass from one of the industry’s greats! Graham Fink.

One of the advertising world’s greatest and most awarded creatives, sits down for a marathon interview about his life, his work and his ongoing quest for new creative outlets.

How hands are less-efficient art tools, the inspiration of theology, the art of creativity, how to find inspiration, dealing with critics, the ethics of cigarette advertising, green washing, Dave Trott, distraction, humor, curiosity, the stories behind some of Britain’s most legendary advertising campaigns, how art directors work.

Advice from Malcolm McLaren, how many ideas per day? imposter syndrome, the creativity of George Best, why Apocalypse Now is one of the world’s best movies, surveillance advertising and the lost art of media buying, Artificial Intelligence, can robots work in the Art Department? Digital Colonialism, postcard art and lots more.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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