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THE FUEL PODCAST – CLARE SUTTON – CLARION COMMS: FOOD & DRINK INDUSTRY SPECIAL

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world’s leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between.

Clarion also publishes a well-respected industry report every quarter that highlights trends, innovations and intelligence across this wide and varied sector, so instead of our usual new business briefing, we thought it would be good to take a more in-depth look at all things hospitality and avail ourselves of the knowledge of an expert to provide some background and context for new business prospecting.

In this show, we discuss:

  • The amazing cultural variety of “British Food”
  • How current affairs drives food creativity
  • The relationship between food and culture
  • How the Queen boosted sales of pork pies
  • The art of creating content for social media
  • The rise of the food truck industry
  • Plant-based food trends driven by Millennials and GenZ
  • Chicken Kiev or Keev?
  • Premiumisation of drinks
  • How an inept Government is inspiring responsible food brands
  • Predictions for the snack market
  • New business tips for approaching brands and companies

Plus our very own Jeremy Davies is back with his commentary on food for meetings

Show notes

Here it is! The Clarion Food and Drink report:

The Summer of Food – Predictions & Musings for Summer 2022

Clare Sutton LinkedIn profile here: https://www.linkedin.com/in/claresutton/

Clare’s Twitter profile: https://twitter.com/clareysutton

Paddington and Her Majesty the Queen of England video: https://www.youtube.com/watch?v=7UfiCa244XE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – SARAH JENKINS – SAATCHI & SAATCHI: THE BRITISH ARE COMING!

Sarah Jenkins is leading the charge at legendary advertising agency Saatchi & Saatchi and she’s overseeing the agency’s transformation into a truly diverse, inclusive and brilliantly creative, disruptive and formidable business.

Just like it used to be.

In this Cannes Lion special edition, SJ reveals Saatchi’s new ‘Ignite’, ‘Open’ and ‘Home’ initiatives and explains how they are going to transform the British advertising industry.

She opens up about how the agency includes education and grass-roots influence, sharing ideas in the industry, how Commercial Break is helping Saatchis adapt to the new creative cohort.

In the show, we discuss:

  • The quality of talent coming into the industry & how to create the right environment for on-boarding it.
  • The commercial advantage of a solid D&I strategy
  • Retaining the underdog mentality
  • Conscientious Consumerism
  • Psychology of the Lipstick Recession
  • Is The Empathy Delusion still alive and thriving?
  • Are we in a period of re-gearing our priorities?
  • How to practice fast decision-making
  • SJ’s Top 3 creative campaigns of all time
  • Advertising industry’s contribution to the UK’s GDP

Show Notes

Sarah Jenkins’ LinkedIn profile here: https://www.linkedin.com/in/sarah-jenkins-726b014a/

Saatchi & Saatchi here: https://saatchi.com/en-gb/

Commercial Break  (diversity consultancy) here: https://www.commercialbreak.org.uk/

Dr Ed Brooks –  Research Director, Virtues and Vocations Project, Oxford Character Project, Here: https://www.theology.ox.ac.uk/people/dr-edward-brooks-0

John Lewis: The Long wait advert here: https://youtu.be/QIl69I5_Wjo

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – SIMON RAYBOULD: BE A BETTER PUBLIC SPEAKER

The fear of public speaking affects up to 75% of the population. Simon Raybould is the man who whispers in the ear of conference speakers, presenters and leaders to help them add meaning and authenticity to their pitches and lectures. With all this new hybrid working, the odds of you landing a meeting on video with an important prospect or a virtual room full of clients have just greatly increased.

Here’s how to make sure that your next presentation kicks butt and you deliver it with panache and confidence.

In this show, we discuss:

  • The two types of nerves
  • The art of practicing
  • How to prepare for a presentation
  • How to eliminate the factors that can derail your performance
  • Reflective practice
  • 3 priorities of any presentation.
  • Dangers of making assumptions about your audience
  • The art of staging Zoom backgrounds
  • Lighting and trust
  • How to find your natural pitch with AHA
  • Following up
  • How to calm your nerves

Show notes

You can find Simon on LinkedIn here: https://www.linkedin.com/in/simon-raybould-presentations/

Simon’s company web site here: https://presentationgenius.info/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – MARK STRINGER: IT’S EASY, BEING GREEN

Mark Stringer is the Chair of creative agency PrettyGreen – an award-winning Creative Communications agency that works for clients such as Snap, Nando’s, Pantene, Hasbro, Audible to name a few. Mark is also the Co-Founder & CMO of Skoot – a climate platform to help businesses and communities remove their carbon footprint.

Bringing all his considerable entertainment marketing skills to bear, Mark is helping Skoot change the way that companies approach their everyday tasks through the power of gamification mixed with environmental responsibility.

It’s a powerful mixture.

In this show, Mark walks us through his early years of marketing for Disney and its video arm Buena Vista. We find surprising common ground in the world of video marketing and realize that our paths could easily have crossed back in the last 90s.

We discuss his love/hate relationship with award wins, how he narrowly lost out to Elon Musk, his career in 20 words, how new business can help solve global warming, great and inspiring green initiatives and balancing consumption against carbon reduction. Phew!

PLUS! Jeremy Davies is back to get a refund on his Pitch Theater tickets.

Show notes

Take the Skoot carbon footprint test, here: https://www.skoot.eco

The StreamAid Hot Wings challenge – The Heat is On https://youtu.be/uZ0SeDYgD5E?t=174

Mark Stringer’s LinkedIn profile here: https://www.linkedin.com/in/strings/

PrettyGreen agency here: https://itsprettygreen.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – SIMON DERUNGS – MAVERICK: ARE YOU BEING SERVED?

One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs.

This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients.

In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the early 90s.

We discuss how the ‘Suits’ and the ‘Creatives’ learned to play nicely together, the dramatic Co-op ad that never made it to print, how the UK ad industry works for societal good, the UK’s huge, deep and never ending creative talent and the industry’s constant navel gazing about its fees.

How do you put a value on ideas?

Some wonderful industry legends discussed and we look back on the last 90+ years of advertising campaigns, including the brilliance of jingles, instant creativity, the loss of the 45-second commercial and lots, lots more.

Show notes

Simon’s LinkedIn profile page here: https://www.linkedin.com/in/simonderungs/

Maverick agency link here: http://www.maverick-group.com

The You Agency here: http://www.you-agency.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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NEW BUSINESS BRIEFING: WITH VICTOR HOUGHTON – EP9

Victor Houghton is back! In Episode 9 of the New Business Briefing, we discuss all the latest research that Victor has uncovered and we dive a bit deeper into the ones that meant the most to him.

There’s some great talking points for you to cover with your new business prospects, including:

  • Luck, serendipity, fate, kismet and chance. Is it really just happenstance or is it because your subconscious is picking up on clues?
  •  Why Reddit is becoming more popular than Google for fact-finders.
  •  The Gender Pay Gap Bot
  •  What Gen Zs realy think and why we should care
  •  LinkedIn’s Career Breaks product Profiled

Show notes:

Wolff Olins strategist lauds serendipity – Creative Brief

Early adopters are shunning Google’s search results in favour of Reddit 

What Gen Z really think and why you should care. GWI

The Gender Pay Gap Bot Vice

LinkedIn is introducing Career Breaks

All of us at  The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

The Advertist helps new business, advertising, marketing, digital and PR agencies find their sales mojo through our intuitive news, insight, contact data and market intelligence services.

If you’d like a free trial please contact us at hello@theadvertist.com.

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THE FUEL PODCAST – STEPHEN KNIGHT – PIMENTO: THE NEW BUSINESS NETWORK

Stephen Knight, ex-Advertising agency leader and one of the power players in the modern advertising industry runs a network of businesses all devoted to one thing: increasing the opportunities for people in the creative industries to network, swap stories, compare notes and generate new business.

Pimento sits at the centre of his businesses – a network of small but mighty agencies who are set up to take on the most complicated of briefs and compete against the modern monolithic agency groups.

Business development platform The Advertist – sponsor of Fuel – has just joined Pimento with a special offer for its members, so it seemed only fair to invite Stephen on and interrogate him about what we should expect.

True to form, he did not disappoint. Because access to the Pimento network opens up a galaxy of other benefits including travel discounts, racing (horses and cars), career advancement, executive coaching and lots lots more.

An hour of great anecdotes and advice from a true warrior of the creative world!

In this show, we discuss:

  • Career motivation
  • Diversity in the industry and creative solutions for change
  • How CEOs grow and bring their staff along
  • The future of Pimento
  • The art of winning new business
  • Mickey Mouse the motivator
  • Why they don’t write ’em like they used to!

Show notes

Stephen Knight’s LinkedIn profile here: https://www.linkedin.com/in/stephen-knight-uk/

Pimento LinkedIn here: https://www.linkedin.com/company/pimento_2/

The Pimento Network web site here: https://pimento.co.uk

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ROBIN BONN – CO:DEFINERY – FIND YOUR NEW BUSINESS MOJO!

How do you grow from working in the agency, to ON the agency?

Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions.

Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how to develop the new business pipeline into a long-term 3-5 year strategy.

What’s the magic ratio of referrals to cold new business and how do you delegate growth responsibility?

A fascinating hour of conversation with one of the best in the business!

In this show, we discuss:

  • The art of lifting your head up
  • Why having focus is a superpower
  • How to be a cutting-edge conformist
  • Alignment and decision making
  • Why creds decks stop you listening
  • How the pandemic created a no-fault reset
  • What skills are needed to win new business consistently?
  • The latest shots fired in the agency -v- consultancy war
  • What’s so great about soft-close kitchen drawers?

Also – Jeremy Davies on agency reception perceptions.

Show notes

Robin’s LinkedIn profile: https://www.linkedin.com/in/robinbonn/

Co:definery web site: http://www.codefinery.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ANDREW TENZER – REACH PLC: ESG RULES? PART 2

Part two of the interview with Andrew Tenzer about his and Ian Murray’s research – Gut Instinct, The Empathy Delusion and  The Aspiration Window, which caused a tsunami of controversy in the creative industry by demonstrating how, sometimes, creative agencies can assume too much about the mindset of consumers.

What do they say about assumption and its parental reputation?

Andrew discusses how there is compelling evidence that the creative industry often imposes its own views on the creative execution of advertising and marketing campaigns, incorporating tropes, stereotypes and urban myths that bear no resemblance to the target audience. And with the cost of advertising being so high, why are we still taking such massive risks?

What happened to the entertainment side of the business? Why do people actually buy products and services and what can the industry learn from all this research?

In this show we discuss:

  • Shouldn’t the ad industry be encouraging its clients to pay tax?
  • The advertising industry’s trust problem
  • Brand and social purpose don’t sell products: the facts
  • How the advertising industry’s mission contradicts ESG ambitions
  • How the ad industry supports platforms that create the chaos
  • How to deal with Twitter trolls
  • The Dictator Game
  • Reach plc’s cookie dilemma

Show notes:

Andrew Tenzer’s LinkedIn profile: https://www.linkedin.com/in/andrew-tenzer-04919657/

Ian Murray’s LinkedIn profile: https://www.linkedin.com/in/ianrmurray/

Gut Instinct report here: https://www.reachsolutions.co.uk/sites/default/files/2018-11/Reach%20Solutions%20Why%20We%20Shouldn%27t%20Trust%20Our%20Gut%20Instinct%20White%20Paper.pdf

The Empathy Delusion report here: https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf

The Aspiration Window report here: https://www.reachsolutions.co.uk/sites/default/files/2020-06/Reach%20Solutions%20The%20Aspiration%20Window.pdf

The Righteous Mind: https://righteousmind.com/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ANDREW TENZER – REACH PLC: ESG RULES? THINK AGAIN

Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc and one half of the team that published three controversial reports into the creative industry: Gut Instinct, The Empathy Delusion and The Aspiration Window.

All three reports set out the case that the creative industry is losing its focus on selling goods and services in favour of promoting green or social causes, mainly because the people in the industry are conditioned to believe these are priorities.

Andrew and his research partner Ian Murray contend that the socio-economic biases of the creative industry are not in tune with mainstream thinking. And Andrew should know; Reach plc is the largest consumer news publisher in the country and his insights shape the news and marketing agenda of this £500m organisation.

This is an extensive interview – so large in fact that we split it into two parts. The interview might make for uncomfortable listening for some in the industry, but our job is to have both sides of this debate in the open.

Andrew discusses the three reports in a highly engaging and entertaining way, and if you don’t want your agency to ignore nearly 50% of the global consumer mindset, then listen on.

In Part 1, we discuss:

  • The impact of social media on national health strategies
  • The BBC licence fee
  • Is trust in decline?
  • What inspired Andrew and Ian to question the creative industry’s perspectives
  • The East and West’s thinking styles
  • How society’s evolution has influenced ad land’s biases
  • Social media, confirmation bias and the need for fact-checking
  • Ad industry’s individualistic thinking
  • How his research has been pulled into the left/right political debate

This is vital listening for planners, strategists and anyone working in new business.

Also – Jeremy Davies delivers some brilliant points on referral and cold new business.

Show Notes:

Andrew Tenzer’s LinkedIn profile: https://www.linkedin.com/in/andrew-tenzer-04919657/

Ian Murray’s LinkedIn profile: https://www.linkedin.com/in/ianrmurray/

Gut Instinct report here: https://www.reachsolutions.co.uk/sites/default/files/2018-11/Reach%20Solutions%20Why%20We%20Shouldn%27t%20Trust%20Our%20Gut%20Instinct%20White%20Paper.pdf

The Empathy Delusion report here: https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf

The Aspiration Window report here: https://www.reachsolutions.co.uk/sites/default/files/2020-06/Reach%20Solutions%20The%20Aspiration%20Window.pdf

The Righteous Mind: https://righteousmind.com/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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