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THE FUEL PODCAST – DR. CHRIS ARNOLD – AUTHOR, FLIP: UNTHINK EVERYTHING YOU KNOW

A creative giant in the world of advertising, Dr Chris Arnold has battled with dyslexia throughout his entire career – but it’s allowed him to think differently. In fact Chris is a pioneer of alternative problem solving for the advertising industry. He has some great advice for new business problem solvers, revealing the one question that will win you new business.

His new book – ‘flip: unthink everything you know’ is a ground-breaking concept and Chris previews it on this show.

Don’t miss it.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TOM CHEESEWRIGHT – APPLIED FUTURIST: HOW TO FUTURE-PROOF YOUR BUSINESS

Tom Cheesewright

In this episode, Applied Futurist Tom Cheesewright takes time off from advising some of the biggest names in global industry, to muse over the future of new business generation. His forecasting is gold and if you are interested in what the workplace and business relationships are going to look like in the next 5-10 years, then this is the show for you!

▶ What does our business future look like?

▶ What opportunities are there for brands, companies and agencies?

▶ How can we make our businesses more agile?

▶ What can we learn from the last year about human behaviour?

▶ How can we prepare our businesses for the next 10 years?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – CAROLINE KAY – BUSINESS COACH: NEW BUSINESS & ENTREPRENEURS

Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius‘ and in this episode, she outlines why new business people have an entrepreneurial spirit that you don’t find anywhere else.

Caroline sat down with Keith to reveal her motivations for relocating her business to Rome and to get into podcasting.

Caroline has spent more than a decade supporting business owners and executives with tools and strategies for success, so if you are thinking of upping your game, listen to this show and then give Caroline a call!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JONNY TOOZE – CEO, LAB GROUP: ARCHITECT OF THE NEW AGENCY MODEL

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – NEAL SCHAFFER: THE POWER OF INFLUENCER MARKETING

From the master of influencer marketing – Neal Schaffer. Everything you wanted to know about how the influencer market has become a $16bn industry and why this is only the thin end of the wedge.

How can agencies in b2b and b2c leverage its power to help their clients, how can brands find the influencer of their dreams and how can influencers be deployed to help drive new business?

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – FRANCIS INGHAM – PRCA: THE POST-PANDEMIC PR INDUSTRY

The standard-bearer for the PR industry, Francis Ingham has championed the cause of the public relations industry since the 2011, nationally and internationally.

In this interview, Francis covers:

  • How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders.
  • How the PRCA has been helping its members and non-members.
  • The future of the PRCA
  • International future for the organisation
  • PR start-ups
  • How digital has transformed public relations
  • How empathetic leaders stand to benefit the most in a post-pandemic world
  • and lots more..

PRCA web site HERE.

Plus…the ever-flexible Jeremy Davies on agile agency life

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – KATE BRADLEY CHERNIS – LATELY AI: HOW TO RECYCLE DIGITAL CONTENT FOR MAXIMUM EFFECT

Kate’s the CEO of Lately.AI the only social media management platform that creates content for you with the power of Artificial Intelligence.

Like most of our guests, there’s a hell of a lot more to her than just being the CEO of a cutting-edge company. She’s a wonderful personality, hilariously dark, doesn’t take prisoners and we predict you’ll be seeing Lately on the NASDAQ within the next two years.

Kate shares her journey with us, and her tips on making your digital content work for you, but because that’s where every other podcast stops, we went further.

In this supercharged interview, we discuss:

Throwing shade on Clubhouse

The art of interviewing

The cynical music industry

The future of music streaming

The stress of toxic workplaces

A message to Mr Bradley

Accessing your ‘Nine’.

And we don’t stop there. We published a YouTube exclusive of the show here but that version doesn’t include an insightful segment from Mr Jeremy Davies who serves up a wonderful analogy of how your colleagues are like popular brands.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – SIMON RAYBOULD – AWARE PLUS: THE SECRETS OF GREAT PRESENTATIONS

A presentation is your brand. It’s your personality and it’s one of the most intimidating things we can do. Simon Raybould is a professional presentation and public speaking coach and he works with individuals and corporations to help them become engaging and entertaining presenters.

His credentials and testimonials speak for his prowess but we wanted to get him on the show to help us all understand how to improve our presence in this new presentation environment.

In this show, you’ll learn what to focus on and how to get a message across without sounding like either an evangelist at a church revival or like Miss Othmar from the Peanuts television cartoons.

Subjects covered include:

When telling stories – have a point

Hygiene factors of presenting

Story telling with truth

Why introverts make great presenters

How to pronounce disestablishmentarianism

Working on your weak spots

The art of curry making

Playing the Cajón

What we could all learn from Tina Turner (and love has nothing to do with it)

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JOHN ESPIRIAN: AUTHOR, CONTENT DNA – THE STAIRWAY TO LINKEDIN HEAVEN

Our 50th episode stars John Espirian – a Black Belt 10th Dan of LinkedIn.

90 minutes of tips and tricks to get your LinkedIn performance in the premier league.  John dropped into the Fuel podcast to unleash his substantial knowledge of the business community’s leading social media platform – LinkedIn, to help all of us in the new business world, up our game.

Included:

The benefits of using video

Stop liking and start commenting

Why view counts are misleading

Optimising your profile

How to sign up for John’s LinkedIn leaders course

How to prune your network

The five best content types

Why you should treat posts like mini blogs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – IAN FARRAR – FAR NORTH: PERSONAL BRANDING & THE RISE OF THE SME

Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.

Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.

Topics covered include:

How to develop your own personal brand

The basic rules of sales & marketing for SMEs

Innovative coaching ideas

Is TV advertising dead?

Karma-driven business models

Why the North East is the curry capital of the UK

A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.

Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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