Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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DAVID PEARL: THE WANDERER

Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives…
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KEITH SMITH: DO YOUR F**KING HOMEWORK!

The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.…
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B2b Marketing in 2024 - Macro trends

Increased Investment in Retail Media: 56% of retail media professionals in North America are planning to increase their investment in this channel.     Rapid Evolution of B2B Marketing Tactics: B2B marketing tactics have…
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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the…
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VICTOR HOUGHTON: THE ORIGINAL SEARCH ENGINE

While most great creative is inspiration, that inspiration comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours…
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Five words that will win you new business

New business should be a priority for everyone these days. Uncover the transformative power of five magic words that will redefine your approach. Are you prepared to take your agency's performance to new heights? Explore the intricacies…
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