In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.
Topics covered:
Interviewing one of the most feared news interviewers
Public relations as a career option
Dealing with imposter syndrome
Mental health and how we should be addressing it
The value of a global agency network
Why the PRCA’s Communications Management Standard accreditation matters
The impact of the climate change debate on the sales role
Working as influencer Rob Mayhew’s agent
Using data to make influencer marketing work
Is PR a creative business?
Lyndsay’s favourite campaigns of the year
Humans v AI in PR
How Fleishman Hillard is continuing to innovate and lead the industry.
Show notes
Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com
PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business
Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/
Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/
Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM
CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023
