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Steve Fair: The GOOD, the BAD & the UGLY pitch decks

Is your company pet holding your agency’s sales back?

Is your leadership giving out leader-ick vibes?

Agencies often think they know what makes a winning creds deck, web site or even presenter, but if that were the case, you’d win more pitches, right?

Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses.

He outlines what creds and pitch decks are supposed to say, what to leave in and what to leave out, where to meet, meeting length, meeting chemistry, web site hierarchy, personalisation and the art of cold outreach.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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THE FUEL PODCAST – GUSTAV MARTNER – GREENPEACE: THIS IS FINE

It’s not fine. It’s far from fine. It’s about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing maximum harm to our planet, while they gaslight us into thinking they are doing good.

Enough already! It has to stop and Gustav explains why.

He’s on a mission to have advertising from fossil fuel companies banned and if your agency works for a fossil fuel company, then he’s coming for your budgets.

And a milder, more level-headed guy you couldn’t wish to meet. He’s not some tree-hugging hippie that glues himself to the motorway. He understands the whole argument because he’s been on the other side of the fence, running agencies and working for big oil, big aviation and big auto but he’s seen the light…and it’s fading fast.

Here’s a show about how the advertising industry can still do what it does best, but as a force for good for the planet.

Gustav Martner’s LinkedIn profile: https://www.linkedin.com/in/gustavmartner/

The Cannes Lion protest in full: https://www.youtube.com/watch?v=ttIGaxDEaRE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – AFTER DARK – SAFI ZISMAN: HOW TO NAIL TV & RADIO INTERVIEWS

Safi Zisman is an expert broadcast PR and business owner. His company BF media helps brands and organizations prepare and execute media interviews and TV appearances. It’s not easy and certainly not something you want to do without doing your homework! Safi explains how to pull off the perfect broadcast pitch and cites examples of winners and losers.

In this show we discuss:

  • How broadcast demonstrated it use during the pandemic
  • The terrible twos of running your own business
  • The new business frenzy of broadcast PR
  • What to do and what not to do on TV
  • The phenomenon of Mick Lynch & his greatest hits
  • The power of authenticity
  • Turning an interview into a conversation
  • Tips for marketers to help spear the message
  • Public perception and the Amanda Knox syndrome

SHOW NOTES:

Reach Safi on LinkedIn here: https://www.linkedin.com/in/safi-zisman-5aa21929/

BF Media here: https://www.linkedin.com/company/bf-media/

Mick Lynch -v- The Media here: https://youtu.be/cgSUpyo86ZI

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – CLARE SUTTON – CLARION COMMS: FOOD & DRINK INDUSTRY SPECIAL

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world’s leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between.

Clarion also publishes a well-respected industry report every quarter that highlights trends, innovations and intelligence across this wide and varied sector, so instead of our usual new business briefing, we thought it would be good to take a more in-depth look at all things hospitality and avail ourselves of the knowledge of an expert to provide some background and context for new business prospecting.

In this show, we discuss:

  • The amazing cultural variety of “British Food”
  • How current affairs drives food creativity
  • The relationship between food and culture
  • How the Queen boosted sales of pork pies
  • The art of creating content for social media
  • The rise of the food truck industry
  • Plant-based food trends driven by Millennials and GenZ
  • Chicken Kiev or Keev?
  • Premiumisation of drinks
  • How an inept Government is inspiring responsible food brands
  • Predictions for the snack market
  • New business tips for approaching brands and companies

Plus our very own Jeremy Davies is back with his commentary on food for meetings

Show notes

Here it is! The Clarion Food and Drink report:

The Summer of Food – Predictions & Musings for Summer 2022

Clare Sutton LinkedIn profile here: https://www.linkedin.com/in/claresutton/

Clare’s Twitter profile: https://twitter.com/clareysutton

Paddington and Her Majesty the Queen of England video: https://www.youtube.com/watch?v=7UfiCa244XE

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – SIMON DERUNGS – MAVERICK: ARE YOU BEING SERVED?

One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs.

This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients.

In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the early 90s.

We discuss how the ‘Suits’ and the ‘Creatives’ learned to play nicely together, the dramatic Co-op ad that never made it to print, how the UK ad industry works for societal good, the UK’s huge, deep and never ending creative talent and the industry’s constant navel gazing about its fees.

How do you put a value on ideas?

Some wonderful industry legends discussed and we look back on the last 90+ years of advertising campaigns, including the brilliance of jingles, instant creativity, the loss of the 45-second commercial and lots, lots more.

Show notes

Simon’s LinkedIn profile page here: https://www.linkedin.com/in/simonderungs/

Maverick agency link here: http://www.maverick-group.com

The You Agency here: http://www.you-agency.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – TOM RIDGES – GDLABS: LIFE AFTER COOKIES & THE ‘COLD START’ PROBLEM

Our love/hate relationship with cookies is about to end, so how will we be able to identify our new customers?

Fear not! Because solutions architect Tom Ridges is the CEO of GDLabs, a targeting platform that can analyze sales data to predict where your next best customers are and his company has just been VC funded to help agencies identify and track sales for their clients.

Using a ground-breaking combination of AI and data science, Tom’s team have turned the whole problem on its head and developed a solution that doesn’t rely on packets of data, but instead takes all your existing customer data and tells you where you should target your sales for growth.

Frankly it’s awesome, and if you work in business development and listen to this show, you’ll have bragging rights for months, in any discussion about where we go after cookies have been outlawed.

Tom delivers a tight 45 minutes of non-sciency data discussion to explain how your agency can stay ahead of the pack and give your client a best-of-breed solution.


In this show, we discuss:

1st, 2nd & 3rd party data advantages

The timeline for the end of cookies

The alternatives to cookies and why surveillance and intent marketing doesn’t work

The democratization of customer data

Big data -v- little data

Why it’s important to be ahead of the curve

Where to look for your next new clients and customers

Plus talking of giving up cookies, Jeremy Davies is back with a monologue about agency new year resolutions.

Show notes

Tom’s LinkedIn profile here: https://www.linkedin.com/in/tomridges/

GDLabs web site here: http://www.gdlabs.ai

The ‘Data For Bluffers’ podcast here: https://www.gdlabs.ai/blog/data-for-bluffers-3/

FREE TEST your data to see how it works here: https://www.gdlabs.ai/blog/test-your-data-and-grow-faster-with-network-effects/

How NBC Universal is handling it: https://www.adweek.com/convergent-tv/nbcuniversal-cookie-free-first-party-identity-platform/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ZITAH MCMILLAN – PREDICTIVE BLACK: HOW FINTECH HELPS YOU SEAL THE DEAL

In this episode, we help agencies on two fronts: Firstly, we demonstrate how artificial intelligence-driven financial forecasting can help you win new business by proving to prospects that you know all the financial pain points of their sector. And secondly, we help you understand exactly how critical it is to be able to spot zombie companies that appear to be financially OK but are in fact just hollow husks of business that could bring your agency down.

Zitah and her team of fintech superstars are on hand to address some vital new business issues:

🔘 The stress of not commuting

🔘 Factors to consider when prospecting for new clients in a post-pandemic world

🔘 How to spot companies investing in R&D and why this is a great sign

🔘 Data can be fun if fun equals profit

🔘 Increase your chances of success by looking at financial KPIs

🔘 How to spot a zombie company

🔘 Who came off worse in the pandemic

🔘 Equality and branding in the VC world Plus Jeremy Davies is playing bullsh*t bingo again, but it’s for new business people this time!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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Portsmouth Museum and Art Gallery Tender: VH Insights Intel

The Advertist recently published a tender by Portsmouth City Council seeking expressions of interest from experienced family engagement specialists to help the Portsmouth Museum and Art Gallery become a more family friendly destination and create resources for a family audience.

Those looking to put themselves forward for this need to be armed with data and insight that might help them acquire this new business.

Desk research specialist Victor Houghton at VH Insights, the man behind the facts and research for our new business briefing podlets has provided us with some insight that might help in this area.

VH Insights notes:

•             Millennials are becoming parents – accounting for 82% of babies born in 2016. Brands targeting them need, therefore, to consider that these mums and dads look and behave differently from the parents of previous generations. Insights into the millennial parent’s family reality can help brands connect with this merged audience.

•             A marketing strategy that understands the purpose of why families are together and promotes modern family life as embracing togetherness, inter-generational sharing and wellbeing will resonate with and attract families.

•             The total number of families has risen by nearly 9% over the last 20 years, in line with the growth of the UK population.

•             Gardens (34%), historic buildings (28%) and museums (26%) are the top three attractions potential visitors would like to attend in the next 12 months. Mintel November 2020

•             56% of UK adults agree that visiting attractions closer to home has become more appealing.

•             Indoor activities such as visiting theatres and museums have become less appealing for those contemplating domestic holidays. Visiting beaches and natural parks have become more popular.

•             The Black Country Living Museum (BCLM) in the town of Dudley, England, brought history to life on TikTok in the name of education.

Sources: WARC, Mintel, Trajectory, Contagious

For something deeper than just talking points, consider thorough desk research for your target brand. VH Insights has legal access to some of the best sources on the market, including some which are subscription-only. Get in touch for a bespoke new business briefing that covers aspects of the company, category, consumer and culture.

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THE FUEL PODCAST – CAROLINE KAY – BUSINESS COACH: NEW BUSINESS & ENTREPRENEURS

Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius‘ and in this episode, she outlines why new business people have an entrepreneurial spirit that you don’t find anywhere else.

Caroline sat down with Keith to reveal her motivations for relocating her business to Rome and to get into podcasting.

Caroline has spent more than a decade supporting business owners and executives with tools and strategies for success, so if you are thinking of upping your game, listen to this show and then give Caroline a call!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JONNY TOOZE – CEO, LAB GROUP: ARCHITECT OF THE NEW AGENCY MODEL

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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