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THE FUEL PODCAST – IAN FARRAR – FAR NORTH: PERSONAL BRANDING & THE RISE OF THE SME

Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.

Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.

Topics covered include:

How to develop your own personal brand

The basic rules of sales & marketing for SMEs

Innovative coaching ideas

Is TV advertising dead?

Karma-driven business models

Why the North East is the curry capital of the UK

A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.

Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ANDREW MORGAN – WAYOUT CONSULTING: 5 BASIC RULES OF NEW BUSINESS

If you’re thinking of launching a new business drive (and let’s face it, who isn’t?) then you need to listen to this show. Andrew Morgan runs a business development consultancy that is driven by the simple rules he follows in any sales campaign; get the basics right and the rest will fall into place. Andrew’s considerable experience is on offer for free here as he guides us through his five basic principles of setting up a new business campaign.

Why vision and values mean so much

Getting buy-in from the top

Telling stories to drive sales

Using content to create awareness

Planning for inspiration

The importance of being yourself

Top three non-digital new business-winning strategies

Also, in this week’s episode, our resident humourist Jeremy Davies heads for the trees with his band of merry men as he investigates Robinhood.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ALEX SIBILLE – CO-FOUNDER, THE FUTURE FACTORY: MAKIN’ IT RAIN!

In a rare interview, Alex Sibile, co-founder of The Future Factory takes us through the concept behind the company as it celebrates it’s 10th anniversary.

Alex explains how TFF set out to be different, the company’s mindset in very different times in business development, why agencies need to prioritise business development, how to win new business and what she knows about Bitcoin.

This is such a fun interview and a chance to learn from one of the leading figures of the business development industry.

Meanwhile, our master of mirth Jeremy Davies is ruminating on the gestation process of winning new accounts.

Why marketing needs to work off a new business plan

How to create a new business plan

What makes TFF people different

Where the green shoots are

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JORN SOCQUET – CEO, FLUENT BEVERAGES: INNOVATING IN THE CBD DRINKS INDUSTRY

After six years as a brand manager for Coca-Cola, Jorn Socquet rose to lead the global marketing efforts of the brewing giant Anheuser Busch.

He is now applying his business knowledge to innovating as CEO of the company’s Joint Venture with Canadian pharmaceutical and cannabis company Tilray, to bring non-alcoholic CBD drinks to market.

This is a wide-ranging interview, covering the genesis of the company and its products, Jorn’s views on the future of the marketing industry and his vision for this new business, which is literally creating an entirely new category of drinks and products.

Not to be outdone, our resident humorist Jeremy Davies has some stress of his own to deal with – as a referee in a football match and in a queue for a sandwich.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – VANESSA GREEN – GREENLIGHT CONTENT: AUTHENTICITY IN NEW BUSINESS

After many years of doing it as an employee, Vanessa Green decided to launch her own content marketing agency last year. Vanessa is a qualified journalist and hubspot marketer and this fascinating and informative interview covers:

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, how podcasts are a serious part of the marketing mix, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Meanwhile, inspired by the recent appearance of MayKing Tsang, Jeremy Davies puts social media & new business under the microscope.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – @MAYKINGTEA: THE SOCIAL DILEMMA FOR NEW BUSINESS & FOMO

Wake up to the potential of social media sales with a bona fide expert social media influencer. May King Tsang (or MayKing Tea as she’s also known) is part of the new wave of broadcasting entrepreneurs that brands and agencies crave.

Her infectious approach to promotions and marketing is a wonder to behold and her advice is gold. It’s time to bin your direct mail and start creating relationships using social media.

May King discusses how to run conferences & exhibitions and launch products using social media, using Twitter as a sales channel, how to engage prospects, why it’s great to be an ambivert, listening skills and how to please lurkers.

Don’t have enough time to do social media? Think again, friends. This is not a drill.

Also Jeremy Davies is in planning mode for the New Year.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JON MASON – JOLLYWISE; DRAWING ON ANIMATION TO GENERATE BUSINESS & BOOST BAME REPRESENTATION

Animation evangelist Jon Mason has enjoyed an illustrious career, working for some of the biggest names in animation, from Disney to BBC and works with brands to help create imaginative and inspiring campaigns.

But this year, Jon is also working to help increase BAME representation in his industry through an initiative called The Secret Story Draw and he needs your help. If you work in the world of animation or have something to give in terms of money, mentorship or inspiration, then  he needs to hear from you. This is bigger than allyship; it’s doing something meaningful and real.

Why you should never whistle on a warship, how animation can overcome prejudice, reconstructing the movie theater industry and how Jon became a TikTok star.

Also in this episode, Jeremy Davies begins the first part of his mystery Christmas story..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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The Fuel Podcast – Kunal Pattany – Digital Human: Spiritual Marketing – The Diwali Edition

As part of Fuel’s faith-related series in the run-up to Christmas, we sit down with Kunal Pattany of agency Digital Human who has found a way to blend all the positive aspects of his religion into his business model. His agency is on a mission to bake sincerity and commitment into its brand campaigns.

Not only that, but Kunal explains how his modern marketing knowledge has benefited the London Diwali celebrations because he helped create the festival’s digital presence.

He’s also got a wonderful Diwali story to pass on for the season.

Also our MC Jeremy Davies explains the rights and wrongs of winning gongs.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JULIAN BOULDING – THENETWORKONE: RUNNING A GLOBAL INDEPENDENT AGENCY NETWORK

thenetworkone provides “open source creativity” and communications services from independent agencies. It’s agile business model is ideally suited to the new creative landscape and it allows for easy scaling up and down of campaigns. Julian talks extensively about his role in the global ad agency scene and shares his secrets for running a successful independent network.

Jeremy Davies delivers a wry view of spin doctors.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – KIERAN S. LAWLER – HALLAM: ESSENTIAL TEAM WORKING FROM HOME (WFH) HACKS

Lockdown presents a host of new challenges for creative agencies, the main one being that it breaks up the team. Kieran S Lawler of digital agency Hallam, outlines some of the essential collaboration hacks they use to make sure the agency stays connected and its projects stay on track.

Hallam just scooped ten, yes 10 Drum Recommends awards including the Grand Prix (for the third time), so this is advice you can trust.

While we’re all about numbers, Jeremy Davies gets a reboot with a classic tale of not one, two, or…….

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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