Posts

Effects of Black Lives Matter, Me Too and Climate Change on brand behaviour. Super entrepreneurs, measuring a brand’s agility and brands tipped to grow over the next  years.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.


Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.

Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.

The show is so good, we had to break it up into two parts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Show Notes:

TCBA web site

Steve Cheliotis on LinkedIn

Marty Neumeier on brands

What are the five most common misconceptions about new business? Natasha Ellard-Shoefield of The Hand explores and explodes the myths of agency sales.

It’s all about the relationship and building a sense of value and trust in your marketplace.

Natasha show us how it’s done.

Also Jeremy Davies gets toasted!

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Steve jointly runs Stephens and Matthews and Sponge New Business and he’s ALL about new business. He’s on a one man mission to make sure you throw the right elbows at the right time and push your agency to the front of the pitch queue. in this episode, we discuss disposable epithets, the history of new business and how to join the on-ramp of the road to recovery.

Also resident wit Jeremy Davies turns his attention to the world of data and how to excel at spreadsheets.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Investor, business mentor, content marketing expert and media entrepreneur Sean King and The Advertist’s Managing Director, Keith Smith go back a few years, to the heady days of working in Soho, publishing a video trade magazine in the late 1980’s

In their conversation, Sean talks expansively on his own career path, the new business agency industry and what it’s going to need to do to benefit from the post-Corona landscape, as well as his new investment opportunities.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Cherry Business Development Consultancy is the new business agency founded by Lucy Snell and Katie Horvath. In this episode, we debate whether or not to pause your new business activity in a crisis, what the new normal of sales looks like and the drawbacks of creating video content in your car.

Jeremy Davies also gives us his humorous views on the benefits of product innovation and new business.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Alex tells it like it is with a few pointers about how to save our businesses by applying some basic new sales techniques and a large dose of common sense.

All of us at The Advertist welcome you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

Ben is on a mission to make the experience of buying and selling digital services better by helping agencies craft a winning approach to business development. In this episode, Ben outlines the basics of the process, while explaining that now is exactly the right time to be doing all this engineering.

All of us at The Advertist welcome you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.