One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs.

This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients.

In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the early 90s.

We discuss how the ‘Suits’ and the ‘Creatives’ learned to play nicely together, the dramatic Co-op ad that never made it to print, how the UK ad industry works for societal good, the UK’s huge, deep and never ending creative talent and the industry’s constant navel gazing about its fees.

How do you put a value on ideas?

Some wonderful industry legends discussed and we look back on the last 90+ years of advertising campaigns, including the brilliance of jingles, instant creativity, the loss of the 45-second commercial and lots, lots more.

Show notes

Simon’s LinkedIn profile page here: https://www.linkedin.com/in/simonderungs/

Maverick agency link here: http://www.maverick-group.com

The You Agency here: http://www.you-agency.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.