John Ashton wasn’t really expecting to be seen as a visionary businessman when he set up Write Arm – a coterie of skilled business to business writers, ready to deploy at a moment’s notice to help elevate boring jargon-heavy marketing copy to celestial quality, but he is now.

So many marketing departments are starved of the kind of literal excellence that Write Arm supplies but now, never more in need.

In the episode, John explains how he conceived the idea of Write Arm, why engaging copy is more important than ever and covers the five influences of inspiration.

Our in-house wit Jeremy Davies recounts an amusing new business brief encounter.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode click here.

John’s LinkedIn profile

Write Arm’s web site