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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ORR VINEGOLD – UNREST: TOMORROW’S WORLD

With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from?

Orr Vinegold is the leader of business accelerator Unrest – an incubator committed to coaching the next generation of founders and giving them best-of-breed advice.

And Unrest should know because it’s part of creative superstar Uncommon – a previous guest of the show and one that left an indelible mark on the debate around the real meaning of creativity.

Orr Vinegold has got all the chops – he’s poacher turned gamekeeper, following an illustrious career with some of the behemoths of the consumer goods world but now he’s turning all his skills into helping companies that put planet and purpose before profit – not just ticking boxes but vetting the founder’s DNA to make sure they do what they claim. Having selected his lucky stable of companies, the team at Unrest then go about making sure they get best of bred advice and help to launch their business, giving it one of the best starts a business could want, including marketing, positioning, strategy and funding.

This is a blockbuster of a show and only we dare to go where others don’t. This is more than a podcast, it’s a complete guide to modern marketing and we were honoured to spend so much time with Orr.

This show is packed with extras for you, including a wonderful bit by our returning hero Jeremy Davies who takes down Elon Musk quicker than a tweet about exploding Teslas.

We also pay tribute to our impressive guest line-up across the year, with a rap/poem that name checks all our wonderful agency guests.

And stick around right till the end for a brilliant Christmas Easter Egg about next year’s shows.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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