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THE FUEL PODCAST: Mike Veitch: Your Digital DNA

Marketing budgets are increasing, and yet agency spend is decreasing.

Clients want more for less.

This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector.

My guest is Mike Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps companies across all sectors find their online MOJO.

He explains why copying the competition can be one of the easiest mistakes to make; ignoring your organisation’s DNA can become costly and is sometimes fatal. We examine what happened at The Body Shop and how disaster could have been avoided.

Mike also has some wonderful advice for anyone looking to acquire and relaunch the retailer, as well as providing handy tips for measuring your company’s online performance and making sure it matches the offline experience.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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THE FUEL PODCAST – JONNY TOOZE – CEO, LAB GROUP: ARCHITECT OF THE NEW AGENCY MODEL

Meet Jonny Tooze. He’s created the basis of a new agency model that sets the bar at a new level for the industry.

In this expansive interview, Jonny the CEO of LAB Group tells us how his psychology-first, achingly creative vision came into being and why he thinks that all agencies need to be ready for a new type of high street and a new type of shopper.

Lab Group comprises Reflect Digital, Riverr Studio, VERJ, BLUP and most recently Raised By Wolves – a collection of some of the best-in-class digital creative and branding business around, so if you want to get a glimpse inside the imaginative vision of Jonny Tooze, this is the show for you.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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Prince’s Trust tender: exclusive VH Insights intel

Last week, The Advertist published a tender from The Prince’s Trust, seeking potential digital suppliers, involving youth outreach, social and influencer activity.

Any agencies looking to put themselves forward for this prestigious project need to be armed with as much intel as possible about the prospect and the wider youth and charity sector.

At The Advertist, our entire mission is to arm agencies with up-to-the-minute data and insight that might help them in their mission to acquire new business.

So we asked Victor Houghton at VH Insights, the man behind the facts and research for our new business briefing podlets to provide us with some insight that might help anyone in the new business area.

The Prince’s Trust is a youth charity oriented to young people aged 11 to 30. Through the provision of innovative, high quality personal development opportunities, it helps these young people get into work, education, self-employment or training.

VH Insights notes:

  • With recent changes, apprenticeship schemes are now more expensive, meaning employers have to pay more. – Trajectory
  • Young Britons’ hopes and dreams are misaligned with where the future of the workplace is heading. Among 14- to 18-year-olds, the most popular career path is within art and culture, entertainment, or sport, with half of these teens saying they’re uninterested in any other sector. But with interest in this field five times as higher than the projected demand for such jobs in the economy, there’s a huge gap between aspirations and reality. Canvas8 / Education and Employers.
  • A UK government survey found that donations made online/via a website was the only method of charitable giving which was more widely used in the early days of the pandemic than before the pandemic. Gov.uk
  • 29% of UK charity donors say they want to change someone’s life. GlobalWebIndex
  • TV is the dominant medium for charity adspend, currently with a 45% share. Digital’s share has been increasing – from 5% in 2016 to 14% in the first half of 2020. Mintel / Nielsen
  • Younger consumers gravitate to social media, older consumers remain loyal to TV. Les Binet, group head, effectiveness at agency adam&eveDDB said that although this observation is not surprising, Coronavirus is leading to a sharper bifurcation. “That schism between the older and the younger audiences has … become more stark [and] more of a polarised picture.” WARC

For something deeper than just talking points, consider thorough desk research for your target brand. VH Insights has legal access to some of the best sources on the market, including some which are subscription-only. Get in touch for a bespoke new business briefing that covers aspects of the company, category, consumer and culture.

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THE FUEL PODCAST – JON MASON – JOLLYWISE; DRAWING ON ANIMATION TO GENERATE BUSINESS & BOOST BAME REPRESENTATION

Animation evangelist Jon Mason has enjoyed an illustrious career, working for some of the biggest names in animation, from Disney to BBC and works with brands to help create imaginative and inspiring campaigns.

But this year, Jon is also working to help increase BAME representation in his industry through an initiative called The Secret Story Draw and he needs your help. If you work in the world of animation or have something to give in terms of money, mentorship or inspiration, then  he needs to hear from you. This is bigger than allyship; it’s doing something meaningful and real.

Why you should never whistle on a warship, how animation can overcome prejudice, reconstructing the movie theater industry and how Jon became a TikTok star.

Also in this episode, Jeremy Davies begins the first part of his mystery Christmas story..

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – KIERAN S. LAWLER – HALLAM: ESSENTIAL TEAM WORKING FROM HOME (WFH) HACKS

Lockdown presents a host of new challenges for creative agencies, the main one being that it breaks up the team. Kieran S Lawler of digital agency Hallam, outlines some of the essential collaboration hacks they use to make sure the agency stays connected and its projects stay on track.

Hallam just scooped ten, yes 10 Drum Recommends awards including the Grand Prix (for the third time), so this is advice you can trust.

While we’re all about numbers, Jeremy Davies gets a reboot with a classic tale of not one, two, or…….

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – MATT BROWN: BUILDING A SCALABLE SALES BUSINESS FOR HI-TECH CLIENTS

In this special edition of Fuel, Matt Brown, #1 Amazon best selling author of Your Inner Game, CEO of sales organisation Digital KungFu and  star of The Matt Brown Show, a multi-channel personal growth broadcast sits down to impart some of his gems of wisdom.

Chasing sales opportunities in the global hi-tech market, the art of live streaming, building Digital KungFu around the ideal client and turning his company into a platform technology business.

Plus: guaranteed to put a smile on your face – Jeremy Davies is practically tactical with agility ability.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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