Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client.

Is there ever such a thing as the perfect client for any agency?

Is it a myth and legend on a par with Excalibur and Xanadu?

The guest for this exciting little podlet is Geraint Edwards, Chief Growth Officer for design agency Tangerine. He helps us answer some of the most intriguing questions around this subject, including:

What makes the perfect client for a creative marketing agency?

What can clients do to get the best out of their agencies?

What should agencies do to get the best out of their clients?

Is it right for agencies to question the brief they’re given?

How should clients react if you offer up diverse, radical ideas?

Plus a perfect news story and Natasha reports on the very latest hair styling trends for the season.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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