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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – ROBIN BONN – CO:DEFINERY – FIND YOUR NEW BUSINESS MOJO!

How do you grow from working in the agency, to ON the agency?

Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions.

Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how to develop the new business pipeline into a long-term 3-5 year strategy.

What’s the magic ratio of referrals to cold new business and how do you delegate growth responsibility?

A fascinating hour of conversation with one of the best in the business!

In this show, we discuss:

  • The art of lifting your head up
  • Why having focus is a superpower
  • How to be a cutting-edge conformist
  • Alignment and decision making
  • Why creds decks stop you listening
  • How the pandemic created a no-fault reset
  • What skills are needed to win new business consistently?
  • The latest shots fired in the agency -v- consultancy war
  • What’s so great about soft-close kitchen drawers?

Also – Jeremy Davies on agency reception perceptions.

Show notes

Robin’s LinkedIn profile: https://www.linkedin.com/in/robinbonn/

Co:definery web site: http://www.codefinery.com

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – Lucy Mann – Gunpowder Consulting & The Small Spark Theory: How to Launch a podcast

Lucy Mann came on the show to help us discuss the pros and cons of launching a podcast. She should know – she’s been doing it successfully for years. Her show The Small Spark Theory has become a must-listen-to for anyone working in new business.

Lucy also gives us her insight on what she thinks a post-pandemic new business landscape is going to look like and as always, she’s got some great advice for agencies.

Lucy discusses her Marginal Gains new business theory and invites agency owners to give their strategy a reboot with a New Year launch of a new Small Spark Theory Institute course.

Comedy and new business trailblazer Jeremy Davies is at the watercooler with an anecdote or two about the world of media buying.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – JEFF SWAN – SEQUENCE DOCTOR: BOXING CLEVER TO DELIVER KNOCKOUT SALES

Jeff Swan who runs RevUp Sales is the consummate new business guru: smart, full of energy and enthusiasm and he creates Nurture Sequences that ramp up response rates and smash booked meeting quotas.

Jeff takes some calls from our listeners to advise them on how to maximise their outreach campaigns.

Also in the episode, Fuel’s resident gag-meister Jeremy Davies muses about badly targeted sales campaigns.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – BEN POTTER: HOW TO QUALIFY NEW BUSINESS PROSPECTS

How to spot the buyers from the spyers, the Glengarry leads from the rest. Ben Potter is a new business troubleshooter and he’s ready to share his basic new business qualification principles to help your agency.

This is the episode to listen to if you’re fed up with chasing wild geese, going up blind alleys and hitting dead-ends.

Supercharge your prospecting with 3 simple rules of new business.

Also, Jeremy Davies provides a handy tip about comparing apples with Apple and making phone calls on a fish.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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