Posts

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THE FUEL PODCAST: Nancy Zare: The LinkedIn Whisperer

If a picture is worth a thousand words, then what does your LinkedIn profile say about you?

Your LinkedIn profile copy, posts and pictures should all be carefully crafted to convey the message you want to give.

And so are your prospects’.

This gives you a fantastic opportunity to learn more about the person or company that you’re looking to sell into.

But how do you decode the hidden cues and clues that could mean the difference between you being an also-ran to pole-position contender?

If your LinkedIn profile and web site simply and effectively displayed what you do and how you do it, then you’ll automatically have a 60% greater chance of converting the client.

Nancy Zare is the LinkedIn Whisperer. By day, she helps companies and sales professionals achieve high-quality results by using her psychology background to analyze their prospect targets’ LinkedIn profiles and web presence. By night she rescues dogs!

Nancy’s in-demand talents for helping sales teams are legendary in the USA but not so well known in the UK, but now she’s been on the show, that’s all about to change!

Even the most talented, service-minded people stumble on sales calls, either because they are unsure of how to sell effectively or by accepting “no” too quickly. Her company Rapport Builderz teaches business people to overcome these obstacles to make more money with confidence and ease with her AlikeAbility(TM) System. Helping them understand and communicate like their buyers.

She’s like a forensic detective who uncovers subtle insights that elevate any sales pitch and give every sales call the best possible chance of success.

This show is a masterclass in salescraft techniques that can give your new business effort a boost.

And Nancy is also offering a free exclusive LinkedIn profile audit, to help you see how your LinkedIn profile measures up and give you tips to help you optimize it.

This show perfectly aligns with our mission for 2024 of uncovering the intangible elements of the sales process and is a must-listen for anyone interested in the clever techniques that some might call ‘special sauce’ in new business.

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THE FUEL PODCAST: Mike Veitch: Your Digital DNA

Marketing budgets are increasing, and yet agency spend is decreasing.

Clients want more for less.

This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector.

My guest is Mike Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps companies across all sectors find their online MOJO.

He explains why copying the competition can be one of the easiest mistakes to make; ignoring your organisation’s DNA can become costly and is sometimes fatal. We examine what happened at The Body Shop and how disaster could have been avoided.

Mike also has some wonderful advice for anyone looking to acquire and relaunch the retailer, as well as providing handy tips for measuring your company’s online performance and making sure it matches the offline experience.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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THE FUEL PODCAST – STEVIE SPRING CBE: BY ROYAL APPOINTMENT

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul.

Stevie Spring CBE, former new business director at ad agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.

Fuel’s objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook.

Stevie is a remarkable woman. She’s the very definition of the phrase, friends in high places.

In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky.

We discuss her career, from direct response advertising on TVAM in the 80s to the white heat of creativity at GGT.

We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management.

She tells all about Roland Rat and Pudsey Bear.

We discuss how to manage the new working model and how to reach a healthy work/life blend.

The art of salesmanship and relationship management.

The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie’s path to inner contentment and how to audit your progress.

She’s also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people.

The value of activism and the joy of journaling and discovering bands at music festivals.

What a way to kick off season 4!

Show notes

Stevie Spring’s LinkedIn Profile: https://www.linkedin.com/in/steviespring/

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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