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THE FUEL PODCAST: Julie Thompson-Dredge: Project Yourself!

Female British Entrepreneurs need to behave like American Male founders.

With a change in government in the UK, what initiatives should they focus on to help grow the economy through innovation and entrepreneurship?

We can either tax our way to prosperity or grow our way to success on the world stage.

Or both.

Julie Thompson-Dredge, founder of Frame PR is at the cutting edge of the start-up world and among other duties is responsible for comms for the Made in Britain campaign and she’s passionate about helping founders to develop their start-up’s narrative so they can effectively communicate their marketing messages.

In this show, we discuss the basics of promoting a start-up business, using effective low-budget marketing tools and tricks, and also how to develop a captivating story designed to attract funding.

Key to this discussion is the urgent need to create the right environment for female entrepreneurs to flourish, and how Julie helps British women founders behave like American male entrepreneurs.

A fascinating discussion for anyone interested in the world of start-ups, funding and new economic drivers.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s #newbusiness started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new #businessdevelopment platform and see for yourself how it can elevate your new business workflow: Daily #newbusiness opportunity news. The UK’s most accurate and comprehensive brand and company contact #database. Daily #peoplemoves (#moversandshakers). The UK’s ONLY new business #tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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KEITH SMITH – TALKING TO STRANGERS: THE ART OF INTERCOURSE

Is today’s technology actually preventing us from developing meaningful relationships – in business and in life?

What techniques can we use to make sure that our approaches are both genuine and timely?

Keith Smith sits down with experts Natasha Ellard-Shoefield – the founder of business development consultancy The Hand, and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK to get their thoughts.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist.  What do you do when the referrals dry up? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Take a free trial here: https://www.theadvertist.com/join.aspx

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LYNDSAY HAYWOOD: A VERY MODERN BUSINESS DEVELOPER

In the era of digital media, social platforms, podcasts, vlogs, AI, and content marketing, public relations emerges as the most adaptable marketing tool. Fleishman Hillard, a pioneer in modern PR, is highlighted. Lyndsay Haywood, leading the UK branch, shares her accidental journey into PR, leveraging sales expertise, uplifting her team, and becoming a prominent advocate for new business development.

Topics covered:

Interviewing one of the most feared news interviewers

Public relations as a career option

Dealing with imposter syndrome

Mental health and how we should be addressing it

The value of a global agency network

Why the PRCA’s Communications Management Standard accreditation matters

The impact of the climate change debate on the sales role

Working as influencer Rob Mayhew’s agent

Using data to make influencer marketing work

Is PR a creative business?

Lyndsay’s favourite campaigns of the year

Humans v AI in PR

How Fleishman Hillard is continuing to innovate and lead the industry.

Show notes

Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com

PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business

Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/

Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/

Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM

CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

Get your agency’s new business started with The Advertist. 78% of UK creative agencies know that they need a solid strategy for the acquisition of new clients and yet only 26% of them do this on a full-time basis* What do you do when the referrals dry up? Starting a new business campaign from scratch can take a minimum of six months to generate green shoots – do you have the luxury of that much time? Do you think it would be better to make new business part of your weekly routine? All the experts agree and a project in motion, stays in motion. You can take a 2-day free trial of the UK’s leading new business development platform and see for yourself how it can elevate your new business workflow: Daily new business opportunity news. The UK’s most accurate and comprehensive brand and company contact database. Daily people moves. The UK’s ONLY new business tender alert service. Hot news of investments, VC funding, tech startups, spinouts and MBOs Sector intelligence, market reports, marketing spend, trends and SWOT charts. Monthly payment options. Take a free trial here: https://www.theadvertist.com/join.aspx *The Advertist research, LinkedIn 2023

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ADRIAN MA: THE WINFLUENCER

Stay up-to-date with the latest trends and insights in the PR industry!

In this episode, we interview Adrian Ma, the founder and MD of Fanclub PR, one of the best boutique PR agencies around.

Adrian shares his insights on how PR has evolved over the years, and why it is now an indispensable part of the marketing mix. He discusses the ability of PR to influence, persuade, and create demand for products, services, and brands, as well as its role as both hero and villain in the political and scientific world.

But it’s not all serious business – Adrian also shares his thoughts on the pros and cons of the four-day workweek, why parents don’t understand PR, and the importance of building creativity into education. He even touches on totems and ceremonies in the hybrid world, and tells fossil fuel companies to jog on.

Overall, this episode is a must-listen for anyone in the PR industry or interested in the intersection of PR and marketing. Tune in to hear Adrian’s insights, stories, and advice – and be inspired to take your own PR strategy to the next level.

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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THE FUEL PODCAST – FRANCIS INGHAM – PRCA: THE POST-PANDEMIC PR INDUSTRY

The standard-bearer for the PR industry, Francis Ingham has championed the cause of the public relations industry since the 2011, nationally and internationally.

In this interview, Francis covers:

  • How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders.
  • How the PRCA has been helping its members and non-members.
  • The future of the PRCA
  • International future for the organisation
  • PR start-ups
  • How digital has transformed public relations
  • How empathetic leaders stand to benefit the most in a post-pandemic world
  • and lots more..

PRCA web site HERE.

Plus…the ever-flexible Jeremy Davies on agile agency life

All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.

To check out this episode of the podcast click here.

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