As UK music legend Ian Dury said “There ain’t half been some clever bastards” and with a title like that, who else but Keith Smith, our resident business development rock star to be the author? He calls out Mark Ritson and asks, do marketers need a marketing education?
Click here to read more of Keith Smith’s article this month in Rockstar CMO.
Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.
Podcasting in the b2b market, do creatives make good marketing directors?
Can only qualified marketing people can call themselves experts?
RockstarCMO updates and Ian’s desert island disk.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
These days, people pay more attention to the written word and no-one knows this better than Ian Truscott.
Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging.
Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and think tank for the international marketing community.
Also the funniest man on LinkedIn – Jeremy Davies takes on product targeting.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode click here.
Ian’s LinkedIn profile
