Everything you need to know about how to target, grow and thrive in China and the Far East with expert consultant Domenica Di Lieto of Emerging Communications agency.
You’ll learn how important it is to develop a bespoke approach to planting and growing your business in a market governed by a completely different value system.
You’ll hear predictions for business in the Chinese New Year of the snake and learn about the incredible speed of change in culture and business infrastructure.
Learn some of the common business assumptions and why it’s so important to know your new customers and your competitors.
We discuss how the sales process works in China and how the consumer mindset works.
We also discover how the work from home and the 886 culture works as well as hearing about all the new growth opportunities in Asia.
All of us at The Advertist invite you to check out The Fuel Podcast, where we pull on the experience of leaders of companies in a variety of sectors with loads of fantastic interviews, tips and tales.
To check out this episode of the podcast click here.
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